Department of Journalism & Mass Communication

ABOUT THE DEPARTMENT

Initiation and brief overview

Though started in 2006, the Department of Journalism and Mass Communication is operating as an Honours Department since 2018. It is quite a new department. At present, there are four faculty members (1 Assistant Professor, 1 State Aided College Teacher -I and 2 State Aided College Teacher -II) and a Lab Attendant.

Vision and outlook

As the world is changing at breakneck speed every day, the communication technology and media industry have been breathlessly trying to keep pace. Communication wise, we are in exciting times, the tradition of journalism has changed completely and OTT platform is already expanding its’ roots. So, the Department of Journalism and Mass Communication aims to create creative, skillful, promising, knowledgeable professionals for tomorrow’s media industry.

Methods of teaching

Lecture Method
Interactive Method
Often PPTs are used
Different Page Make Up Software and Photo Editing Software are used for Practical Classes
Use of Still Camera and Video Camera for photography classes
Films are shown in the Films Studies classes for better understanding Infrastructure

Infrastructure

A well developed Practical Lab
An LCD TV
Spacious and airy classrooms

Email: jmc@rksmvv.ac.in

Courses offered
Honours
Generic Elective
Skill Enhancement Course

Major

Minor

Multi-Disciplinary Course

NEP Syllabus
https://wbsu.ac.in/web/wp-content/uploads/2024/02/Journalisn-Mass-Communication_NEP_23-2.pdf

CBCS Syllabus
https://wbsu.ac.in/web/Syllabus/UG%20Syllabus/JOURNALISM%20&%20MASS%20COMMUNICATION%20HONOURS%20CBCS%20Draft%20Syllabus.pdf
https://wbsu.ac.in/web/Syllabus/UG%20Syllabus/JOURNALISM%20&%20MASS%20COMMUNICATION%20GENERAL%20CBCS%20Draft%20Syllabus.pdf

Programme Outcome for Bachelor in Arts (General)

A graduate student in arts/social sciences/humanities shall be

Programme Outcomes:

PO1: Communication Skills: Confident to speak, write, read, listen and understand the English language and one or more Indian languages. Relate the ideas, knowledge, books, and people. Think and decide rationally, and adopt technology and electronic/print media in disseminating thoughts, facts and realities.

PO2: Social responsibility: Develop an obligation to act for the benefit of society at large. Cultivate the responsibility to maintain a balance between the economy and the ecosystems. Nurture a moral obligation to minimize the adverse effect on those immediately around them.

PO3: Critical, logical and rational thinking: Acquire the ability for objective, rational, skeptical, logical, and unbiased analysis of factual evidences to form a judgment or conclusion. Enhance the process of rational thinking, problem solving and analytical evaluation from different perspectives.

PO4: Enlightened and effective Citizenship: Cultivate progressive citizenship for a knowledge society for peace and prosperity of nations and the world. Develop clear, rational and progressive thinking. Participate in decision-making concerning the society and upholding national development, integrity, unity and fraternity.

PO5: Values and Ethics: Recognize the importance, worth and usefulness of principles and standards of behavior and moral dimensions of one’s own decisions and judgements. Be aware of various aspects of social responsibility through social, outreach, and cultural activities during the programme. Shape a personality which understands and appreciates religious and cultural diversity and plurality.

PO6: Sustainable development: Understand, organize and promote the principle of human development goals by sustaining the ability of natural systems, natural resources and ecosystem services upon which the economy and society depends.

PO7: Life-long process of Learning: Cultivate the proficiency to engage in independent, life-long and progressive learning abilities in the broadest context of changing sociopolitico-economic-cultural and technological scenario.

PO8: Employment Skills: Be prepared for employment in various fields by developing reading, writing and comprehension skills which make the students fit and eligible for jobs in the government and non-government sectors. A broad-spectrum study of various subjects helps the students compete in various examinations for employment after graduation.

Programme Specific Outcomes:

PSO 1 – To learn design and implement practices grounded in research that comply with employment laws and organisational communication, leading the organization towards growth and development and enhance knowledge about the contemporary industrial realities.

PSO 2 – To produce employable, ethical and innovative professionals to sustain in the dynamic business world hence contributing to the development of the society by collaborating with stakeholders for mutual benefit.

PSO 3: To articulate responsibility and professional ethics among media persons to rise above the call of duty.

PSO 4: To enable the students develop personality development, various journalistic skills and laws, both old and new media along with train the students in different genres of journalism writing and audio-visual content presentations.

PSO 5- To develop news sense in the students and their scientific and democratic temper.

PSO 6- To cultivate research aptitude in the students.

PSO 7-To understand the nature, basic concepts, aspects of Journalism & Mass Communication, ownership patterns, along with emerging trends and technologies in the media landscape.

PSO 8 – To analyse the Indian Media Scenario in global perspective in Socio – Economic – Political environmental context and to cultivate a critical approach to the study of culture, articulating the relations between culture, power and history.

PSO 9- To apply editing, designing and production techniques and use of software relevant to dynamics of media world.

PSO 10- To understand the former and current application of media and communication theories, development strategies, research in pursuit of truth, accuracy, fairness, participation and convergence across all media platforms.

PSO 11- To project the knowledge and understanding of gender & human rights and extrapolate attitudes of tolerance, respect, solidarity, responsibility amongst all without discrimination.

PSO 12 – To analyse the growth of Press and contribution of eminent personalities to Indian and global journalism along with evaluating the contribution of important newspapers in India’s freedom movement.

COURSE OUTCOME FOR JMC HONOURS

UG CBCS System (Hons)

Paper

Course outcome

JORACOR01T & JORACOR01P

INTRODUCTION TO JOURNALISM

UNIT-1: News: meaning, definition, nature

UNIT-2: Different forms of print

UNIT -3: Understanding the structure and construction of news

UNIT -4 (Practical) Basic knowledge of Computer for print journalism

UNIT-5 (Practical) How to write different types of news

· To understand and appreciate various dimensions of Mass Communication

· To develop and understanding of the fundamental concepts in Journalism

· To analyse the scope/dimensions in Journalism

· To discuss the recent trends in Mass Media

· To analyse and review different newspaper

JORACOR02T: HISTORY OF THE MEDIA

UNIT-1: Early History of Print Journalism and Indian Press

UNIT-2 : Emerging of Nationalist Press in India and its Contribution

UNIT-3: History of Sound Media

UNIT-4: History of Visual Media

· To understand the importance and development of language and language press in India.

· To analyse the role of press in the freedom movement of India.

· To be familiar with the development of vernacular press and different media.

· To understand the growth of Print, audio and visual media.

JORACOR03T:

REPORTING AND EDITING FOR PRINT

Unit 1 – Role, Qualities of reporting and editing team

Unit 2 – Different contents of newspaper

Unit 3- The Newspaper Newsroom

Unit-4- Sociology of news:

· To describe and defend knowledgeably about issues in journalism and how they interact with the society.

· To prepare and produce news reports.

· To identify and appreciate depth, balance, transparency, and accountability in news writing

· To develop a news sense

· To differentiate between the styles of news writing in separate beats

· Execute separate techniques for interviews, investigative feature, new analysis and editorial writing

JORACOR04T – INTRODUCTION TO MEDIA AND COMMUNICATION

Unit 1 – Media and Everyday Life

Unit 2 – Communication

Unit 3- Basic Models of Communication

Unit 4- Theories of press

Unit 5 – Advanced models and theories of communication

· To point out the difference between different forms of communication in professional and personal life.

· To identify situations and conditions reflecting the theories and models of communication.

· To analyse the effects of mass communication.

· To comprehend the impact of mass media on public opinion, democracy and mass culture.

JORACOR05T & JORACOR05P: INTRODUCTION TO

BROADCAST MEDIA

Unit 1 – Basics of Radio

Unit 2 – Basics of Television

Unit 3 – Broadcast News: Critical Issues and Debates

Unit 4 – Writing and Editing Radio News

Unit 5 – Writing and Editing Television News

· To understand practical usage of audio and video to enhance presentations in the electronic media.

· To develop knowledge of writing scripts for different formats of radio.

· To cultivate knowledge about writing scripts for different formats of television.

· To practice electronic news gathering with a strong sense of social obligation, responsibility and credibility.

JORACOR06T: MEDIA AND CULTURAL STUDIES

Unit I Understanding Culture

Unit II- Critical Theories

Unit III Representation

Unit IV Audiences

Unit V Media and Technologies

· To develop knowledge of culture, its types, media and culture, critical theories, representation, audience and media-technologies.

· To explore understanding of culture as a social institution, value systems and differentiating eastern and western perspectives.

· To articulate understanding of the constructs of popular media and cultural hegemony.

· To interpret knowledge about folk culture, mass culture, sub culture.

JORACOR07T: ADVERTISING AND PUBLIC RELATIONS

Unit 1 – Introduction to Advertising

Unit 2 – Advertising through Print, Electronic and Online Media

Unit 3 – Public Relations – Concepts and practices

Unit 4 – PR – Publics and Campaigns

Unit 5 – Social Media Marketing

· To identify and define the advertising concepts and will review the advertising media.

· To analyse the Indian advertising scenario and will distinguish between advertising and marketing.

· To categorize different types of advertisements.

· To appraise and interpret the legal, ethical and social aspect of advertising.

· To introduce students to basics of advertising and its role in society

· To train them in basics of ad campaign designing and copy writing

· To make the students understand the scope, functioning of Public relations

· To enable students understand the various PR tools and publics

· To introduce to role of PR in government and private sectors

· To provide students an understanding of various forms advertising

JORACOR08T: INTRODUCTION TO NEW MEDIA

Unit 1 : Key Concepts and Theory

Unit 2: Understanding Virtual Cultures and Digital Journalism

Unit 3: Digitization of Journalism

Unit 4: Overview of Web Writing

Unit 5 : Visual and Content Design

· To explain New Media, its origin and evolution and impact on readers, business and society.

· To distinguish New Media from print and electronic media.

· To identify the milestones of internet journalism in India and worldwide.

· To define important terms of digital world.

· To explain the role of a New Media Journalist.

JORACOR09T: DEVELOPMENT COMMUNICATION

UNIT 1: Development: Concept, concerns, paradigms

UNIT 2: Development communication: Concept and approaches

UNIT 3: Role of media in development

UNIT 4: Practising development communication

Unit 5 – Rural Journalism

· To recognize and explain the concept and importance of development

· To distinguish between communication and development communication

· To describe use of different media in development communication

· To evaluate processes and models of development

· To assess the impact of globalisation on local development

· To examine the role of media in development communication

· To develop communication strategies for development

JORACOR10T: MEDIA ETHICS AND LAW

Unit-1 : Ethical Framework And Media practice

Unit- 2: Media Technology and Ethical Parameters

Unit 3- Representation and ethics

Unit 4- Media and Regulation

Unit 5- Media and Social Responsibility

· To identify ethical issues faced by the media and discuss trends in commercialization of news

· To discuss the various media laws and their implications on conduct of media

· To analyse the issue of media regulation in India

· To discuss the Right of Freedom of Speech and reasonable restrictions applicable.

· To demonstrate an understanding of the nature of ethics and morality in journalism.

· To determine the ethical issues of media with case studies.

· To determine the provision provided to the journalist

JORACOR11T: GLOBAL MEDIA AND POLITICS

Unit 1: Media and international communication

Unit II: Media and super power rivalry:

Unit III : Global Conflict and Global Media

Unit IV: Media and Cultural Globalization

Unit V: Media and the Global market

· To clearly explain the relationship between politics and media changing trends in global information flow and concept of the network society.

· To describe the media imperialism and media driven global culture.

· To understand the global crisis and role of media, post-world wars, terrorism events and conflict reporting.

· To construct knowledge related to global media initiatives.

JORACOR12T: ADVANCED BROADCAST MEDIA

Unit I‐ Public Service Broadcasting

Unit II‐Private Broadcasting

Unit III: Broadcast Genres

Unit IV ‐ Advanced Broadcast Production I ‐ (Radio)

UNIT V – Advanced Broadcast Production II – (Television)

· To evaluate and critique broadcast and production practices both holistically and in terms of their component parts, namely: audio, video, scripting, production, editing and presentation style.

· To acquire knowledge of public service broadcasting, private broadcasting model in India.

· To demonstrate an understanding of the history and role of professionals and institutions in shaping and creating broadcast media.

· To illustrate the basics of broadcast genres, essentials of broadcast journalism, different debates, contemporary issues and related concerns of broadcast media.

· To explain the role of an anchor and presenter for various types of programmes and contents in radio and television.

JORACOR13T: ADVANCED NEW MEDIA

UNIT 1: Basics of New Media Frameworks – Genres and Environments

UNIT 2: Sociology of the Internet and New Media

UNIT 3: Critical New Media

UNIT 4: Participatory culture

· To acquire knowledge of various facets of New Media, sociology of internet and new media alongwith concerns of critical new media- cyber security and issues of privacy.

· To develop ideas of convergence and participatory culture of new media, digital production of new media, cyber activism concept and scope of new media.

· To understand the concept and tools of new media, its risk, challenges, ethics, implications and digital democracy.

· To assess an overview of the past and the present technological advancements prevailing in the new media industry.

· To demonstrate an understanding of the society and cultural perspectives of New Communication Technology.

JORACOR14T: COMMUNICATION AND RESEARCH METHODS

Unit 1 – Introduction to Research

Unit 2 – Methods of Media Research

Unit-3 -Sampling

Unit 4- Methods of analysis and report writing

Unit V – Ethnographies and other Methods

· To enhance conceptual knowledge of research, elements of research and different types of research with their importance.

· To identify and formulate the research problems and research objectives.

· To understand and apply different research designs and methods to a specific research problem.

· To demonstrate the report writing structure and prepare a good research report.

· To develop research based critical thinking.

· To explain the concepts, techniques and constructs regarding the impact of research in mass communication along with ethical perspectives of mass media research.

JORADSE01T: MEDIA INDUSTRY AND MANAGEMENT

UNIT – 1 Media Management: Concept and Perspective

UNIT – 2 Media Industry: Issues & Challenges

UNIT – 3 Structure of news media organizations in India.

UNIT – 4 Media Economics, Strategic Management and Marketing

UNIT – 5 Case Studies

· To generate conceptual knowledge of the management practices of media organizations.

· To analyse functions of media industry & its ownership.

· To understand the workings of various departments of a media organisation.

· To demonstrate ability to manage a large, medium, small media organization and handle different issues.

· To understand media economics and case studies of media entrepreneurs.

JORADSE02T: PRINT JOURNALISM AND PRODUCTION

Unit 1: Specialized Reporting

Unit 2: Trends in Print journalism

Unit 3: Production of Newspaper

Unit 4 Technology and print

Unit 5: Advanced Newspaper and Magazine Editing

· To develop knowledge of specialized reporting, trends in print journalism, production of newspaper and design process, advanced newspaper and magazine editing.

· To correlate the understanding of the print media systems, its technologies and impact on society, methods and techniques of the content production along with the limitations of the medium.

JORADSE03T: PHOTOGRAPHICAL APPRECIATION

UNIT I : Introduction to Photography

UNIT II: Understanding the mechanisms of Photography

UNIT III :Understanding Light and Shadow

UNIT IV: Digital Photography and Editing

UNIT V : Photojournalism

· To gain knowledge about the origin and historical background of photography and its significance

· To identify and handle different kinds of photographic equipment

· To understand and apply different concept of exposure and composition to different fields of Photography.

· To demonstrate the knowledge and learning towards news photography as a photojournalist

· To enhance the visual communication by combining the art and science of photography.

JORADSE04T: MEDIA, GENDER AND HUMAN RIGHTS

Unit 1- Media and the social world

Unit 2- Gender

Unit-3 -Media

Unit 4- Media and Human Rights Human Rights

· To outline a clear vision of media and social world.

· To generate an idea on conceptual frameworks in Gender Studies, Feminist Theory, media power and public sphere.

· To explore the concept of theoretical perspectives of media and human rights.

· To optimize the understanding of gender dynamics and promotes social justice and equity.

JORADSE05T: MULTIMEDIA JOURNALISM

Unit 1 – Introduction to Multimedia:

Unit 2 – Print:

Unit 3 – Photograph

Unit 4 – Audio & Video Content

Unit 5 – Mobile journalism

· To discuss about designing various multimedia contents.

· To construct the creative and software Skills for specific multimedia

· To review various media content and modify it

· To outline various media jargons.

· To identify applications of multimedia.

· To create a multimedia content.

JORADSE06T: INTRODUCTION TO FILM STUDIES

Unit 1- History of film

Unit 2- Film Form, Style and Movement

Unit-3:Hindi Film

Unit-4 Language of Cinema

· To understand the evolution and development of world and India cinema.

· To critically analyse the different Indian film Stalwarts and Arts movie movements.

· To acquire concepts such as proposing a film script, budgeting a production, working with crew.

· To understand Cinema as a medium of Mass Communication and dynamics of films.

After completion of the course UG CBCS HONS, students will be able to:

	Cos	Knowledge level Bloom’s Taxonomy	PSOs mapping
CO 1	· To understand and appreciate various dimensions of Mass Communication · To develop and understanding of the fundamental concepts in Journalism · To analyse the scope/dimensions in Journalism · To discuss the recent trends in Mass Media · To analyse and review different newspaper	Understand, develop, analyse, discuss.	2, 3, 4,5,7,9
CO 2	· To understand the importance and development of language and language press in India. · To analyse the role of press in the freedom movement of India. · To know the development of vernacular press and different media. · To understand the growth of journalism in India.	Understand, analyse, know	7, 12
CO 3	· To describe and defend knowledgeably about issues in journalism and how they interact with the society. · To prepare and produce news reports. · To identify and appreciate depth, balance, transparency, and accountability in news writing · To develop a news sense · To differentiate between the styles of news writing in separate beats · Execute separate techniques for interviews, investigative feature, new analysis and editorial writing	Describe, defend, prepare, produce, identify, develop, differentiate	4, 5,7,9
CO 4	· To point out the difference between different forms of communication in professional and personal life. · To identify situations and conditions reflecting the theories and models of communication. · To analyse the effects of mass communication. · To comprehend the impact of mass media on public opinion, democracy and mass culture.	Point out, identify, analyse, comprehend	1,3,7,10
CO 5	· To understand practical usage of audio and video to enhance presentations in the electronic media. · To develop knowledge of writing scripts for different formats of radio. · To cultivate knowledge about writing scripts for different formats of television. · To practice electronic news gathering with a strong sense of social obligation, responsibility and credibility.	Understand, develop, cultivate, practice	4, 7, 9, 10, 11, 12
CO 6	· To develop knowledge of culture, its types, media and culture, critical theories, representation, audience and media-technologies. · To explore understanding of culture as a social institution, value systems and differentiating eastern and western perspectives. · To articulate understanding of the constructs of popular media and cultural hegemony. · To interpret knowledge about folk culture, mass culture, sub culture.	Develop, explore, articulate, interpret	2, 5, 8, 12
CO7	· To identify and define the advertising concepts and will review the advertising media. · To analyse the Indian advertising scenario and will distinguish between advertising and marketing. · To categorize different types of advertisements. · To appraise and interpret the legal, ethical and social aspect of advertising. · To introduce students to basics of advertising and its role in society · To train them in basics of ad campaign designing and copy writing · To make the students understand the scope, functioning of Public relations · To enable students understand the various PR tools and publics · To introduce to role of PR in government and private sectors · To provide students an understanding of various forms advertising	Identify, define, analyse, categorise, appraise, introduce, train, understand	1, 2, 4, 7, 9, 10
CO 8	· To explain New Media, its origin and evolution and impact on readers, business and society. · To distinguish New Media from print and electronic media. · To identify the milestones of internet journalism in India and worldwide. · To define important terms of digital world. · To explain the role of a New Media Journalist.	Explain, distinguish, identify, define, explain	1, 2, 4 5, 7, 9, 10
CO 9	· To recognize and explain the concept and importance of development · To distinguish between communication and development communication · To describe use of different media in development communication · To evaluate processes and models of development · To assess the impact of globalisation on local development · To examine the role of media in development communication · To develop communication strategies for development	Recognize, distinguish, describe, evaluate, assess, examine, develop	5, 8, 10
CO 10	· To identify ethical issues faced by the media and discuss trends in commercialization of news · To discuss the various media laws and their implications on conduct of media · To analyse the issue of media regulation in India · To discuss the Right of Freedom of Speech and reasonable restrictions applicable. · To demonstrate an understanding of the nature of ethics and morality in journalism. · To determine the ethical issues of media with case studies. · To determine the provision provided to the journalist	Identify, discuss, analyse, demonstrate, determine	3, 4, 7, 10
CO 11	· To clearly explain the relationship between politics and media changing trends in global information flow and concept of the network society. · To describe the media imperialism and media driven global culture. · To understand the global crisis and role of media, post-world wars, terrorism events and conflict reporting. · To construct knowledge related to global media initiatives.	Explain, describe, understand, construct	3, 8, 11
CO 12	· To evaluate and critique broadcast and production practices both holistically and in terms of their component parts, namely: audio, video, scripting, production, editing and presentation style. · To acquire knowledge of public service broadcasting, private broadcasting model in India. · To demonstrate an understanding of the history and role of professionals and institutions in shaping and creating broadcast media. · To illustrate the basics of broadcast genres, essentials of broadcast journalism, different debates, contemporary issues and related concerns of broadcast media. · To explain the role of an anchor and presenter for various types of programmes and contents in radio and television.	Evaluate, acquire, illustrate, explain,	4, 7, 8
CO 13	· To acquire knowledge of various facets of New Media, sociology of internet and new media alongwith concerns of critical new media- cyber security and issues of privacy. · To develop ideas of convergence and participatory culture of new media, digital production of new media, cyber activism concept and scope of new media. · To understand the concept and tools of new media, its risk, challenges, ethics, implications and digital democracy. · To assess an overview of the past and the present technological advancements prevailing in the new media industry. · To demonstrate an understanding of the society and cultural perspectives of New Communication Technology.	Acquire, develop, know, understand, assess, demonstrate	3, 4, 8,10
CO 14	· To enhance conceptual knowledge of research, elements of research and different types of research with their importance. · To identify and formulate the research problems and research objectives. · To understand and apply different research designs and methods to a specific research problem. · To demonstrate the report writing structure and prepare a good research report. · To develop research based critical thinking. · To explain the concepts, techniques and constructs regarding the impact of research in mass communication along with ethical perspectives of mass media research.	Enhance, identify, understand, know, demonstrate, develop, explain	5, 6, 10
CODSE 1	· To generate conceptual knowledge of the management practices of media organizations. · To analyse functions of media industry & its ownership. · To understand the workings of various departments of a media organisation. · To demonstrate ability to manage a large, medium, small media organization and handle different issues. · To understand media economics and case studies of media entrepreneurs.	Generate, analyse, understand, demonstrate	1, 2 ,7
CODSE 2	· To develop knowledge of specialized reporting, trends in print journalism, production of newspaper and design process, advanced newspaper and magazine editing. · To correlate the understanding of the print media systems, its technologies and impact on society, methods and techniques of the content production along with the limitations of the medium.	Develop, know, correlate	5, 7, 9
CODSE 3	· To gain knowledge about the origin and historical background of photography and its significance · To identify and handle different kinds of photographic equipment · To understand and apply different concept of exposure and composition to different fields of Photography. · To demonstrate the knowledge and learning towards news photography as a photojournalist · To enhance the visual communication by combining the art and science of photography.	Know, identify, understand, demonstrate, enhance	3, 7, 9, 12
CODSE 4	· To outline a clear vision of media and social world. · To generate an idea on conceptual frameworks in Gender Studies, Feminist Theory, media power and public sphere. · To explore the concept of theoretical perspectives of media and human rights. · To optimize the understanding of gender dynamics and promotes social justice and equity.	Outline, generate, explore, optimize	7, 10, 11
CODSE 5	· To discuss about designing various multimedia contents. · To construct the creative and software Skills for specific multimedia · To review various media content and modify it · To outline various media jargons. · To identify applications of multimedia. · To create a multimedia content.	Discuss, construct, review, outline, identify, create	4, 5, 7, 9
CODSE 6	· To understand the evolution and development of world and India cinema. · To critically analyse the different Indian film Stalwarts and Arts movie movements. · To acquire concepts such as proposing a film script, budgeting a production, working with crew. · To understand Cinema as a medium of Mass Communication and dynamics of films.	Understand, critique, analyse, acquire	3, 4, 5, 7,9

PO, CO MATRIX (UG CBCS HONS)

	PO1	PO2	PO3	PO4	PO5	PO6	PO7	PO8
CO1
CO2
CO3
CO4
CO5
CO6
CO7
CO8
CO9
CO10
CO11
CO12
CO13
CO14
CODSE 1
CODSE 2
CODSE 3
CODSE 4
CODSE 5
CODSE 6

COURSE OUTCOME FOR JMC GENERAL

JORHGEC01T: BASICS OF JOURNALISM

Unit 1- Understanding news

Unit 2- Different forms of print

Unit 3- Understanding the news structure

Unit 4- Different mediums

Unit 5- Role of Media in democracy

· To understand the concept of news and the functions of the editor.

· To delineate the duties and responsibilities of different types of reporters and the structure of news.

· To identify the principles of editing and understanding the duties and responsibilities of a news photographer.

· To analyse the importance of a column and the role of a columnist and understanding the responsibilities of a proof reader and the functions of the different news agencies.

· To analyse the contemporary questions about the role media in a democracy from multiple perspectives and investigate press freedom.

· To explore democracy in order to build a balanced understanding of the world, emphasising the use of information in a democracy.

JORHGEC02T: PHOTOGRAPHY

Unit 1- History of Photography

Unit 2 – Equipment of photography

Unit 3- Lighting techniques

Unit 4 – Types of photography and photojournalism

Unit 5- Photo editing

· To develop about the origin and historical background of photography and its significance.

· To classify different kinds of photographic equipment and their technical know-how.

· To understand and apply different concepts of exposure and composition to different fields of photography.

· To demonstrate the knowledge and learning towards news photography as a photojournalist.

· To enhance the visual communication by combining the art and science of photography.

JORHGEC03T: FILM APPRECIATION

Unit 1- Language of Cinema

Unit 2- Film form and style

Unit 3 – Alternative vision

Unit 4- Hindi Cinema

· To understand the evolution and development of world and India cinema.

· To critically analyse the different Indian film stalwarts and Arts movie movements.

· To acquire concepts such as proposing a film script, budgeting a production, working with crew.

· To understand Cinema as a medium of Mass Communication and dynamics of films.

JORHGEC04T: INTRODUCTION TO DOCUMENTARY

Unit 1- Understanding the documentary

Unit 2- Documentary pre- Production

Unit 3- Documentary Production

Unit 4- Documentary Post production

· To understand the difference between documentary and film, different types of documentaries and its aesthetics.

· To distinguish between fact, fiction, and opinion.

· To study three stages of documentary production and its application in social and historical context.

· To recognize and analyse the impact of documentary form on various aspects of contemporary society from disseminating information to creating awareness.

· To produce a project for their own short documentary film.

JORGDSE01T:

MEDIA INDUSTRY AND MANAGEMENT

Unit 1 – Media management

Unit 2- Media Industry

Unit 3- Structure of news media organisation

Unit 4- Media Economics

Unit 5- Case Studies

· To generate conceptual knowledge of the management practices of media organizations.

· To analyse functions of media industry & its ownership.

· To understand the workings of various departments of a media organisation.

· To demonstrate ability to manage a large, medium, small media organization and handle different issues.

· To understand media economics and case studies of media entrepreneurs.

JORGDSE02T:

PRINT JOURNALISM AND PRODUCTION

Unit 1: Specialized Reporting

Unit 2: Trends in Print journalism

Unit 3: Production of Newspaper

Unit 4 Technology and print

Unit 5: Advanced Newspaper and Magazine Editing

· To develop knowledge of specialized reporting, trends in print journalism, production of newspaper and design process, advanced newspaper and magazine editing.

· To correlate the understanding of the print media systems, its technologies and impact on society, methods and techniques of the content production along with the limitations of the medium.

JORGDSE03T: PHOTOGRAPHICAL APPRECIATION

UNIT I : Introduction to Photography

UNIT II: Understanding the mechanisms of Photography

UNIT III: Understanding Light and Shadow

UNIT IV: Digital Photography and Editing

UNIT V: Photojournalism

· To gain knowledge about the origin and historical background of photography and its significance

· To classify different kinds of photographic equipment and their technical know-how.

· To understand and apply different concept of exposure and composition to different fields of photography.

· To demonstrate the knowledge and learning towards news photography as a photojournalist

· To enhance the visual communication by combining the art and science of photography.

JORGDSE04T: MEDIA, GENDER AND HUMAN RIGHTS

Unit 1- Media and the social world

Unit 2- Gender

Unit-3 -Media

Unit 4- Media and Human Rights Human Rights

· To outline a clear vision of media and social world.

· To generate an idea on conceptual frameworks in Gender Studies, Feminist Theory, media power and public sphere.

· To explore the concept of theoretical perspectives of media and human rights.

· To optimize the understanding of gender dynamics and promotes social justice and equity.

JORGGEC01T: MULTIMEDIA JOURNALISM

Unit 1 – Introduction to Multimedia:

Unit 2 – Print:

Unit 3 – Photograph

Unit 4 – Audio & Video Content

Unit 5 – Mobile journalism

· To give an outline of multimedia and interactivity.

· To acquire knowledge on the process of print production.

· To demonstrate the composition of photography, design storytelling through this visual medium to address both the art of the medium as well as the commercial application.

· To understand the basic editing tools and techniques of sound and video recordings in preparation for the mastering of a television program, motion picture or web application.

· To generate an understanding of mobile as a medium and is enabled to identify and produce mobile multimedia stories.

· To discuss the fundamentals of video story telling including techniques for creating visual contents for mobile audience.

JORGGEC02T: INTRODUCTION TO FILMSTUDIES

Unit 1- History of film

Unit 2- Film Form, Style and Movement

Unit-3

Hindi Film

Unit-4

Language of Cinema

· To understand the evolution and development of world and India cinema.

· To critically analyse the different Indian film Stalwarts and Arts movie movements.

· To acquire concepts such as proposing a film script, budgeting a production, working with crew.

· To understand Cinema as a medium of Mass Communication and dynamics of Films

UG NEP 2020 based System

Paper

Course outcome

MAJOR DS1:

INTRODUCTION TO JOURNALISM

Unit 1- Understanding News

Unit 2- Different Forms of Print – A Historical perspective

Unit 3- Understanding the structure and construction of news

Unit 4- Written practical

Unit 5- Computer practical

· To understand and appreciate various dimensions of Mass Communication.

· To develop and understanding of the fundamental concepts in Journalism.

· To analyse the scope/dimensions in Journalism.

· To discuss the recent trends in Mass Media.

· To analyse and review different newspaper.

· To demonstrate the newspaper front page designing through different required software.

MAJOR DS2:

INTRODUCTION TO COMMUNICATION STUDIES

Unit 1- Communication

Unit 2- Models of Communication

Unit 3- Mass Communication

Unit 4- Organizational Communication

· To understand and appreciate various dimensions of Communication

· To develop and understanding of the fundamental concepts in Communication Studies

· To understand the importance, functions & scope of communication

· To describe the growth and development of communication

· To understand the theories and models of communication

· To gain an understanding of Organizational communication.

MINOR MA1/MB1:

BASICS OF JOURNALISM AND COMMUNICATION

Unit 1- Understanding News

Unit 2 – Understanding the structure and Construction of news

Unit 3- Communication

Unit 4- Models of Communication

· To understand and appreciate various dimensions of Mass Communication

· To develop and understanding of the fundamental concepts in Journalism

· To analyse the scope/dimensions in Journalism

· To discuss the recent trends in Mass Media

· To analyse and review different newspaper

· To understand and appreciate various dimensions of Communication

· To develop and understanding of the fundamental concepts in Communication Studies

· To understand the importance, functions & scope of communication

MINOR MA2/MB2:

BASICS OF PRINT MEDIA AND NEW MEDIA

Unit 1- Structure of Reporting Unit of a newspaper

Unit 2- Structure of News Desk of a newspaper

Unit 3- Basics of New Media

Unit 4- Internet and New Media

· To learn about reporting department of a newspaper

· To learn how to write various types of leads/intros

· To understand concepts of editing and its importance

· To learn about news desk of a newspaper

· To learn about different types of headlines and page make up

MDC -MD1

JOURNALISM

Unit 1 – News and contents of newspaper

Unit 2 – Role and function of Reporting Dept.

Unit 3- Editing

Unit 4- Structure of News Desk of a newspaper

· To understand concepts of reporting and its importance

· To learn about reporting department of a newspaper

· To learn about various types of reporting

· To learn about different types of intros /leads

· To understanding concepts of editing and its importance

· To learn about news desk of a newspaper

· To learn about different types of headlines

After completion of the course UG NEP 2020 based, students will be able to:

	Cos	Knowledge level Bloom’s Taxonomy	PSOs mapping
Major DS 1	· To understand and appreciate various dimensions of Mass Communication. · To develop and understanding of the fundamental concepts in Journalism. · To analyse the scope/dimensions in Journalism. · To discuss the recent trends in Mass Media. · To analyse and review different newspaper. · To demonstrate the newspaper front page designing through different required software.	Understand, analyse, discuss, develop	2, 3, 4,5,7,9
Major DS 2	· To understand and appreciate various dimensions of Communication · To develop and understanding of the fundamental concepts in Communication Studies · To understand the importance, functions & scope of communication · To describe the growth and development of communication · To understand the theories and models of communication · To gain an understanding of Organizational communication.	Understand, develop, describe	1,7,10
Minor MA1/MB1	· To understand and appreciate various dimensions of Mass Communication · To develop and understanding of the fundamental concepts in Journalism · To analyse the scope/dimensions in Journalism · To discuss the recent trends in Mass Media · To analyse and review different newspaper · To understand and appreciate various dimensions of Communication · To develop and understanding of the fundamental concepts in Communication Studies · To understand the importance, functions & scope of communication	Understand, develop, analyse, discuss	2, 3, 4, 5, 7, 10
Minor MA2/MB2	· To construct knowledge about reporting department of a newspaper · To know how to write various types of leads/intros and apply them in the different media writings. · To understand concepts of editing and its importance · To construct knowledge about news desk of a newspaper · To demonstrate the different types of headlines and page make up	Construct, know, apply, understand, demonstrate	1,3,5, 7, 9
MDC -MD1	· To understand concepts of reporting and its importance · To discuss about the reporting department of a newspaper and their policies. · To explore various types of reporting · To demonstrate the different types of intros /leads · To understand the concepts of editing and its importance · To cultivate knowledge about news desk of a newspaper · To be able to demonstrate about the different types of headlines	Understand, discuss, explore, demonstrate, cultivate	1,3,5,7,9

PO, CO Matrix (UG NEP 2020)

	PO1	PO2	PO3	PO4	PO5	PO6	PO7	PO8
Major DS 1
Major DS 2
Minor MA1/MB1
Minor MA2/MB2
MDC 1

ADITI DAS

Assistant Professor
View Profile
SREEJAYA CHATTERJEE

State Aided College Teacher
View Profile
NABANITA BHATTACHARYA

SACT-2
View Profile
TANIKA DEB ROY

State Aided College Teacher (Category-I)
View Profile

Academic Calendar	Download
Academic Calendar 2023 2024	View
Academic Calendar 2022 2023	View
Academic Calendar 2021 2022	View

Departmental Routine	Download
Even Semester 23-24	View
Odd Semester 23-24	View
Even Semester 22-23	View
Odd Semester 22-23	View

Lesson Plan 2023-24 (Duration:15 weeks July-Dec)

Dept of Journalism and Mass Communication

Semester-I

Major DS1: Introduction to Journalism

45 hours Theory, 60 Practical, 5 Student’s activities

Unit	Topic	No of classes/Hour	Name of Teacher	Total
1 Theory	News: meaning, definition, nature; Elements	3	AD	15
	The news process: from the event to the reader (how news is carried from event to reader);	2
	Hard news vs. Soft news; Different types of News	2
	Basic components of a News Story	2
	Attribution, Embargo, Verification, Balance and Fairness,	2
	Brevity, Dateline, credit line, Byline	1
	Class Test	3
2 Theory	Different Forms of Print – A Historical Perspective	2	TDR	15
	Yellow Journalism	2
	Penny Press	2
	Tabloid press	2
	Language of News – Robert Gunning: Principles of Clear Writing	3
	Rudolf Flesch Formula: Skills to write News	2
	Class Test	2
3 Theory	Organising a news story	2	SC	15
	5Ws and IH; Inverted Pyramid	1
	Criteria for news worthiness	2
	Principles of news selection	2
	Use of Archives, Source of news	2
	Use of internet	1
	Citizen journalism	1
	Revision and Discussion	3
	Class test	1
4 Practical	Caption Writing for News Photographs/ Photo Feature	6	NB	30
	Reporting of Different Kinds of Events. (College level Events/ Outside)	6
	Translation of Newspaper Reports	6
	Report Writing	12
5 Practical	Review of content of newspaper (Film, Music)	6	AD	30
	Review of content of newspaper (Book, Art)	6	SC
	Front Page Make Up of a Newspaper using any Page Make Up Software (Computer)	8	TDR
	Front Page Make Up of a Newspaper using any Page Make Up Software (Computer)	10	NB
	Student’s activities (Project, PPT, Seminar Presentation, Debate)			5

Lesson Plan 2023-24 (Duration:15 weeks July-Dec)

Dept of Journalism and Mass Communication

Sem III

CC5 -Introduction to Broadcast Media

60 Teaching + 60 Practical+ 5 Students’ Activities

UNIT	TOPIC	NO OF CLASSES/HOURS	NAME OF THE TEACHERS	TOTAL (TH+TU)
I	Types of sound – Sync, Non-Sync, Natural sound, Ambience Sound;	4	SC	20
	Introduction to microphones;	2
	Characteristics of Radio as a medium.	2
	Elements of a Radio News Story: Gathering, Writing/Reporting.	3
	Elements of a Radio News Bulletins;	2
	Working in a Radio News Room;	2
	QA & Revision	5
II	Basics of Television; What is an image? Electronic image, television image, Digital image, Edited Image	3	TDR	20
	what is a visual? (Still to moving), Visual Culture	2
	Characteristics of Television as a medium	1
	Basics of a Camera – (Lens & accessories);	1
	Electronic News Gathering (ENG) & Electronic field Production (EFP) (Concept);	3
	Visual Grammar – Camera Movement, Types of Shots, Focusing, Visual Perpective	6
	Elements of a Television News Story: Gathering, Writing/Reporting	2
	Elements of a Television News Bulletins;	2
III	Public Service Broadcasters – AIR and DD News – Voice of India? (Analysis of News on National Broadcasters);	5	AD,SC,TDR,NB	20
	Changing Character of Television News; 24 hrs news format,	5
	News Production cycle, News ‘Lingo’, News ‘Formulae’?;	3
	News as an Event, Performance and Construction.	4
	QA and Revision	3
IV (Practical)	Writing and Editing Radio News	1	NB	30
	Radio Script	2
	News Production	2
	Introduction to Recording and Editing sound. (Editing news based capsule only).	4
	Sound Design – Its Meaning with examples from different forms;	4
	Sound recording techniques;	2
	Practice writing Radio News Script	5
	Practice writing Radio Talk	5
	Practice preparing sound designing of any audio production	5
V (Practical)	Writing and Editing Television News	2	AD	30
	Camera and shooting techniques	5
	TV Script writing	5
	Basics of Editing for TV – Basic Soft-wares and Techniques (for editing a news capsule).	8
	Practice writing TV News script	10
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			5

Lesson Plan 2023-24 (Duration:15 weeks July-Dec)

Dept of Journalism and Mass Communication

Sem III

CC6: Media and Cultural Studies

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No of classes/Hour	Name of Teacher	Total (TH+TU)
1	Understanding Culture	1	AD	10TH+3TU
	Mass Culture	3
	Popular Culture	3
	Folk Culture	3
	Media and Culture	3
2	Frankfurt School	2	NB	10^TH+2TU
	Media as cultural industries	2
	Political Economy	2
	Ideology	2
	Hegemony	2
	Discussion and QA	2
3	Representation media as a text	2	AD	8 TH
	Signs and codes in Media Discourse Analysis Genres	2	TD
	Representation of caste and gender issues in media	2	SC
	Representation of nation and class issues in media	2	NB
4	Audiences and its types	3	SC	16TH+5TU
	Uses and gratification approach	3
	Reception studies	2
	Women as audiences	2
	Sub cultures	3
	Music and popular fandom	1
	Class tests + revision	2
5	Media and technologies	3	TD	16TH+5TU
	Folk media as a form of mass culture	2
	Live performance; Audience in live performance	2
	Media technologies	2
	Medium is the Message	2
	Technological Determinism	2
	New Media and Cultural forms	3
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 23-24 (Duration:15 weeks July-Dec)

Dept of Journalism and Mass Communication

Sem III

CC7: Advertising and Public Relations

60 Teaching + 15 Tutorials+ 15 Students’ Activities

UNIT	TOPIC	NO OF CLASSES/HOURS	NAME OF THE TEACHERS	TOTAL (TH+TU)
I	Introduction to Advertising: Meaning and history;	1	SC	12TH+2TU
	Advertising: Importance and Functions;	1
	Advertising as a tool of communication,	1
	Role of Advertising in Marketing mix, PR ;	2
	Advertising Theories and Models – AIDA model, DAGMAR Model, Maslow‘s Hierarchy Model, communication theories applied to advertising,	3
	Types of advertising and New trends,	1
	Economic, cultural, Psychological and Social aspects of advertising;	1
	Ethical & Regulatory Aspects of Advertising – Apex Bodies in Advertising – AAAI, ASCI and their codes.	1
	QAs and Revision	1
II	Advertising through Print, electronic and online media;	2	TDR	10TH+3TU
	Types of Media for advertising; Advertising Objectives,	1
	Segmentation, Positioning and Targeting;	2
	Media selection, Planning, Scheduling;	1
	Marketing Strategy and Research and Branding;	1
	Advertising department vs. Agency – Structure and Functions; Advertising Budget;	2
	Campaign Planning, Creation and Production.	1
III	Public Relations – Concepts and practices; Introduction to Public Relations: Growth and development of PR;	3	AD	14TH+5TU
	Importance, Role and Functions of PR;	2
	Principles and Tools of Public relations;	2
	Organization of Public relations: In house department vs. consultancy.	3
	PR in govt. and Private Sectors;	2
	Govt‘s Print, Electronic, Publicity, Film and Related Media Organizations.	2
IV	PR – Publics and campaigns; Research for PR; Managing promotions and functions;	2	TDR	7 TH
	PR Campaign – planning, execution, evaluation;	1	SC
	Role of PR in Crisis management;	2	AD
	Ethical issues in PR – Apex bodies in PR – IPRA code – PRSI, PSPF and their codes.	2	NB
V	Social Media Marketing;	2	NB	17TH+5TU
	Social Media Technologies and Management;	2
	Integrated Marketing Communication;	2
	Developing Social Networks;	3
	Social Media Strategies,	2
	Tactics and Ethics;	2
	Social Media Tools;	1
	Measurement Strategies and ROI.	2
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2023-24 (Duration:15 weeks July-Dec)

Dept of Journalism And Mass Communication

Semester –V

CC-11: Global Media and Politics

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No of classes/Hour	Name of Teacher	Total
I	Media and international communication	2	AD	9 TH+ 3TU
	The advent of popular media- a brief overview	2
	Propaganda in the inter-war years: Nazi Propaganda,	3
	Radio and international communication	2
II	Media and super power rivalry: Media during the Cold War	2	TDR	16 TH+5TU
	Vietnam War,	1
	Disintegration of USSR	2
	Radio free Europe and Radio Liberty,	1
	Voice of America	1
	Communication debates: NWICO	1
	McBride Commission and UNESCO	2
	Unequal development and Third World concerns: North-South	2
	Rich – Poor	2
	Assignments	2
III	Global Conflict and Global Media	1	NB	10 TH
	World Wars and Media Coverage post 1990: Rise of Al Jazeera	3	SC
	The Gulf Wars: CNN’s satellite transmission, embedded Journalism	3	TDR
	9/11 and implications for the media	3	AD
IV	Media and cultural globalization	2	NB	12 TH+ 2 TU
	Cultural imperialism	2
	Cultural politics	2
	Media hegemony	2
	Global cultures	1
	Homogenization	1
	The English language Local/Global, Local/Hybrid	2
V	Media and the global market	2	SC	13 TH + 5 TU
	Discourses of Globalisation	1
	Barrier free economy, multinationals, technological developments, digital divide	3
	Media conglomerates and monopolies	2
	Global and regional integrations	1
	Zee TV as Pan Indian channel	2
	Bollywood entertainment	1
	Local adaptions of global programmes	1
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2023-24 (Duration:15 weeks July-Dec)

Dept of Journalism And Mass Communication

Semester –V

CC-12: Advanced Broadcast Media

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No of classes/Hour	Name of Teacher	Total
I	Public Service Broadcasting	1	SC	13TH + 5TU
	Public Service Model in India, policy and laws	2
	Global overview of Public Service Broadcasting	2
	Community radio	2
	Community video	2
	Participatory communication	2
	Campus radio	2
II	Private Broadcasting	1	NB	15 TH + 5 TU
	Private Broadcasting Model in India;	2
	Policy and Laws	3
	Structure,	2
	Functions	2
	Working of a Broadcast Channel	2
	Public and Private partnership in television and Radio programming (India and Britain case studies)	3
III	Why am I the ‘Idiot Box’? ‐ Debates, Issues and Concerns of Television Genre	3	AD	11 TH + 2 TU
III	Various Evolving Contemporary Television genres: Drama, soap opera, comedy, reality television, children’s television, animation, prime time and day time.	8	AD	11 TH + 2 TU
IV	Writing and Producing for Radio	2	NB	10 TH
	Public Service Advertisements	2	SC
	Discussions and revision	3	SC
	Jingles	2	AD
	Radio Magazine shows	1	TDR
V	Advanced Broadcast Production II – (Television)	2	TDR	11 TH +3TU
	Mixing Genres in Television Production‐Music Video for social comment/as documentary Mixing	3
	ENG and EFP	3
	Reconstruction in News based Programming	2
	Assignments	1
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2023-24 (Duration:15 weeks July-Dec)

Dept of Journalism And Mass Communication

Semester –V

DSE2: Print Journalism and Production

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No of classes/Hour	Name of Teacher	Total
I	Specialized Reporting	2	AD	8 TH +3 TU
	Business/economic	2
	Parliamentary	2
	Political	2
II	Trends in Print journalism	2	NB	13 TH + 5 TU
	Investigative journalism	3
	Sting operations and related case studies	2
	Impact of Technology on newspapers and Magazines	3
	Ethical debates in print journalism: ownership and control.	3
III	Production of newspaper	1	SC	9 TH + 2 TU
	Principles of Layout and Design	1
	Layout and format	1
	Typography	1
	Copy preparation design process	2
	Handling text matter(headlines, pictures, advertisements)	1
	Page make up, front page	1
	Editorial page and supplements	1
IV	Technology and print Modern Printing Processes	3	TDR	22 TH +5 TU
	DTP (Desk top publishing)	3
	Software for print :Quark Express	3
	Adobe Photoshop,	4
	Adobe In Design	3
	Picture Editing and Caption Writing	3
	Assignments	3
V	Advanced Newspaper and Magazine Editing	2	SC	8 TH
	Classification of Newspapers and Magazines	2	AD
	Current trends in Newspapers and Magazines with respect to content	2	NB
	Photographs and Cartoons in Newspapers and Magazines	2	TDR
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2023-24 (Duration:15 weeks July-Dec)

Dept of Journalism And Mass Communication

Semester –V

DSE3: Photographical Appreciation

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No of classes/Hour	Name of Teacher	Total
I	Introduction to Photography: A brief History of Photography- Camera Obscura to the daguerreotype process	2	TDR	9 TH+2TU
	Technical history of photography: Persistence of Vision	1
	Camera Obscura,	1
	Muybridge Experiment (Leaping horse	1
	The photographic process (The Silver Hallide Photography Process	1
	A brief glimpse into the Dark Room Development of a Photograph	2
	Modernization of Photography and its use in Mass Media	1
II	Understanding the mechanisms of Photography :Types of photographic cameras and their structure (Pin-hole, SLR, TLR, D-SLR)	6	AD	19 TH +9 TU
	Lenses (types and their perspective/angle of view)	3
	Aperture (f-stop & T-stop)	2
	Shutters (Focal plane & Lens shutter)	2
	Light meters (Incident, reflected & through Lens: Average, Centre weighted, Spot & Metrics)	3
	FOCUS AND DEPTH OF FIELD	3
III	Understanding Light and Shadow, Natural light and Artificial Light	2	NB	12 TH +2 TU
	The Nature of Light- Direct Light, Soft light, Hard light, Directional Light.	2
	Brightness, Contrast, Mid tones, Highlights, Shadow and Silhouettes	2
	Lighting equipment (Soft boxes, umbrellas, fresnels, Skimmers, reflectors,etc)	2
	Three Point Lighting Technique and Metering for Light	2
	Filters and Use of a Flash Unit	2
IV	DIGITAL Photography and Editing :Sensor Sizes , Formats and Storage	3	AD	10 TH
	Introduction to Editing and Digital Manipulation	1	NB
	Brightness, Contrast, Mid tones, Highlights, Colour tones, Basics of Photoshop	2	SC
	Photo editing software : (Microsoft Office Picture Manager, CorelDraw, Adobe Photoshop Elements, Photoshop CC (Creative Cloud)	4	TDR
V	Photojournalism brief history	2	SC	10 TH + 2TU
	Application and ethics and Law in Digital imaging, issues of unethical morphing, copyright law	4
	Approaches to documenting reality ( Discussion on Capa’s ‘The Falling Soldier’, objective truth or staged representation)	3
	War photojournalism	1
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2022-23 (Duration: Jan- June)

Dept. of Journalism and Mass Communication

SEM-2

CC3 Reporting and Editing for Print

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No of classes/Hour	Name of Teacher	Total (TH+TU)
I	.Unit 1 – Role, functions and qualities: Reporters, Chief Reporter, News Coordinator, Photo Journalists,	3	NB	15 TH+4TU
	Chief of News Bureau, Correspondents (Special, District, Foreign),	2
	Freelancers, Stringers; General assignment reporting/ working on a beat;	3
	News agency reporting. Covering Press Conferences;	1
	Covering of beats – crime, courts, city reporting, local reporting, hospitals, health, education, sports;	2
	Review- Book review, Film review	2
	Review of television programmes ; Cartoon	2
II	Interviewing: Research, planning, framing questions, writing the piece	3	SC	15 TH+3TU
	News leads, types, importance Structure of the news story, inverted pyramid style	3
	Feature and it’s types, leads for features Attribution, verification, columnists	3
	Columns, meaning, importance, types	2
	Trends in sectional news: Weekend pull-outs, Supplements, Backgrounders.	2
	Difference between news, columns and features; Advertorials.	2
III	The Newspaper Newsroom: Organizational setup of a newspaper, Editorial department;	3	AD	15 TH+5TU
	Introduction to editing: Principles of editing;	2
	Headlines: types, importance, functions;	2
	importance of news pictures, selection of news pictures;	3
	Duties and responsibilities of Editor, News editor, Sub /Copy editor;	2
	Editorial page: structure, purpose, edits, middles, letters to the editor, special articles, Opinion pieces, op. Ed page	3
IV	Sociology of news – Factors affecting news treatment	1	TDR	15 TH+3TU
	Paid news Agenda setting	2
	Trial by media Gatekeepers	2
	Objectivity and Politics of News Neutrality and bias in news	3
	Role of media in a Democracy Responsibility to society; Press and democracy	3
	Understanding new media: email, social media	2
	Ethics in journalism; Contemporary debates and issues relating to media ethics in journalism	2
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2022-23 (Duration: Jan- June)

Dept of Journalism and Mass Communication

SEM-2

CC4: Introduction to Media and Communication

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No of classes/Hour	Name of Teacher	Total
I	Media and Everyday Life; Mobile phones, Television, Twitter, The Internet‐discussion around media and everyday life;	10	AD	15TH+2TU
	Discussions around mediated and non-mediated communication	2
	Media for mass communication: Characteristics of Print Media, Electronic Media, Traditional and Folk Media, and New Media	3
II	Communication-Meaning – Definition – Nature – Scope –Purpose- Process of communication	2	SC	11TH+3TU
	Forms of Communication: Oral & Written, Verbal and Non – Verbal, paralanguage, iconic, semiotic etc.;	2
	Levels of Communication: Intrapersonal – Interpersonal – Group – Public-Mass Communication. Differences between levels of communication	3
	Mass Communication and its Process	1
	Functions of communication and mass communication (surveillance, correlation, transmission, entertainment, validation, mobilization)	3
III	Basic Models of communication: Aristotle’s Model, Harold D Lasswell’s Model	2	TDR	11TH+5TU
	David Berlo’s SMCR model, Shannon & Weaver’s Mathematical model of communication,	2
	Schramm-Osgood’s Interactive model of communication, Newcomb’s Systematic model of communication,	2
	Westley-McLean’s Mass Communication model,	3
	Roman Jakobson’s communication model;	1
	Differences between Linear and Non – Linear Models;	1
IV	Normative theories of press;	2	NB	11TH

	McQuail’s four theories of mass communication: Social scientific theory, Normative theory, Operational theory, Every day or Common-sense theory;	2
	Mass Society Theory;	2
	Individual Difference Theory, Personal Influence Theory	3
	Four Models of Communication: Transmission models, Ritual or Expressive models, Publicity Model, Reception Model	2
V	Cultivation theory, Hypodermic series of models One-step flow theory, two step flow theory	2	TDR	12 TH+5TU
	Corporate (organizational) Communication models: Conduit Model, Grapevine model	4	AD
	Uses and Gratifications model, Agenda Setting series of model (Priming-Framing-Gatekeeping-Agenda Setting), Spiral of Silence,	2	NB
	Multi step flow theory Diffusion of Innovation and Media Dependency theory Active Audience Proposition	2	SC
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2022-23 (Duration: Jan-June)

Dept. of Journalism and Mass Communication

Sem-4

CC8 Introduction to New Media

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No. of Classes/hour	Name of Teacher	Total (TH+TU)
I	Key concepts and Theory Defining New media	2	TDR	11TH + 3TU
	Terminologies and their meanings- Digital media, New media, Online media	3
	Information society and New media	2
	Technological Determinism	2
	Computer mediated communication(CMC)	2
II	Internet and it’s beginnings	2	SC	11TH + 3TU
	Remediation and New media technologies	2
	Online communities	1
	User generated content and web 2.0	2
	Networked journalism, alternative journalism	3
	Social media in context	1
III	Digitization of Journalism	2	AD	15TH + 3TU
	Authorship and what it means in a digital age,	4
	Piracy, Copyright, Copy left and Open Source,	4
	Digital archives,	2
	New Media and Ethics	3
IV	Overview of Web Writing	2	NB	12TH + 3TU
	Linear and Non-linear writing,	2
	Contextualized Journalism,	2
	Writing Techniques,	2
	Linking,	2
	Multimedia	2
V	Brief history of Blogging	3	AD	11TH + 3TU
	Website planning and visual design	3	SC
	Content strategy of new media Audience Analysis of new media	3	TDR
	Creating and Promoting a Blog	2	NB
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2022-23 (Duration: Jan-June)

Dept. of Journalism and Mass Communication

SEM 4

CC9 Development Communication

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No. of Classes/hour	Name of Teacher	Total (TH+TU)
I	Development, concept and meaning	2	SC	11 TH + 3TU
	Models of development	2
	Basic needs model Nehruvian model, Gandhian model	2
	Panchayati Raj	2
	Developing countries vs developed countries UN millennium dev. goals	3
II	Development Communication: Concept and approaches	2	TDR	11 TH + 3TU
	Development Communication: Concept and approaches Paradigms of Development: dominant, dependency and alternative paradigm	2
	Development Communication models- diffusion of innovation	2
	Empathy, magic multiplier	1
	Alternative Dev. Comm. Approaches: Sustainable Development Participatory development Inclusive development and Gender and development	2
	Development Support Comm.: Definition, genesis, area , woods triangle	2
III	Mass Media as a tool for development;	1	NB	11 TH + 3TU
	Creativity, role and performance of each media-comparative study of pre and post libarelization eras;	2
	Role, performance record of each medium- print, radio, tv, video, traditional media;	1
	Role of development agencies and NGOs in development communication;	1
	Critical appraisal of dev comm. programmes and govt. schemes: SITE, Krishi Darshan, Kheda, Jhabua, MNREGA;	2
	Cyber media and dev – e-governance, e-chaupal, national knowledge network, ICT for dev ; narrow casting;	2
	Development support communication in India in the areas of: agriculture, health & family	1
	welfare, population, women empowerment, poverty, unemployment, energy and environment, literacy, consumer awareness	1
IV	Practising development communication Television programmes for rural India (Krishi Darshan)	5	AD	15 TH + 3TU
	Community radio and development	3	SC
	Strategies for designing messages for print	3	TDR
	Using new media technologies for development. Development Journalism and rural reporting in India	4	NB
V	Rural Journalism Information needs in rural areas;	2	AD	12 TH + 3TU
	Use of traditional media for development in rural areas;	2
	Rural newspapers;	1
	Critical appraisal of mainstream media ‘s reportage on rural problems and issues;	3
	Specific features of tribal society;	1
	Information needs in tribal setting;	1
	Critical appraisal of mainstream media‘s reportage on tribal problems and issues.	2
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2022-23 (Duration: Jan-June)

Dept. of Journalism and Mass Communication

SEM 4

CC10 Media Ethics and the Law

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No. of Classes/hour	Name of Teacher	Total (TH+TU)
I	Freedom of Expression and Defamation- Libel and slander ,Right to Information	5	AD	15 TH + 3TU
	Freedom of expression ( Article 19 (1)(a), Article 19(1)(2)	4	SC
	Issues of privacy and Surveillance in Society	3	NB
	Idea of fair Trial/Trial by media	3	TDR
II	Media Technology and Ethical Parameters	3	NB	12 TH + 3TU
	Live reporting and ethics	2
	Legality and Ethicality of Sting Operations, Phone Tapping etc.	4
	Ethical issues in Social media ( IT Act 2000, Sec 66 A and the verdict of The supreme court )	3
III	Representation and ethics : Advertisement and Women	2	AD	11 TH + 3TU
	Pornography	1
	Related Laws and case studies- Indecent representation of Women (Prohibition) Act, 1986 and rules 1987, Protection of Women against Sexual Harassment Bill 2007 and Act 2013, Sec 67 of IT Act 2000 and 292 IPC	8
IV	Media and Regulation : Regulatory bodies	2	TDR	11 TH + 3TU
	Codes and Ethical guidelines	2
	Self-Regulation of media	2
	Media Content: Debates on morality and Accountability: Taste, Culture and Taboo	3
	Censorship and media debates	2
V	Media and social responsibility, economic pressures	2	SC	11 TH + 3TU
	Media reportage on marginalized sections – children, Dalits, tribals, gender	3
	Media coverage of violence and related laws	2
	Inflammatory writing ( IPC 353)	2
	Sedition – incitement to violence, hate speech Relevant case studies	2
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2022-23 (Duration: Jan-June)

Dept. of Journalism and Mass Communication

Sem 6

JORA -CC13: Advanced New Media

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No of classes/Hour	Name of Teacher	Total (TH+TU)
I	Basics of New Media Frameworks – Genres and Environments: Understanding New Media Ecologies,		AD	11 TH
	Trans-medial Storytelling
	Genres – Digital art, Digital Cinema – New Media Fiction and Documentary,
	Gaming and Player Culture, Virality and Memes, et al.;
	guerrilla media; curating media, festival, media spaces
II	Sociology of the Internet and New Media: Social Construction of Technology		NB	11 TH+3TU
	Digital inequalities – Digital Divide and Access
	Economy of New Media – Intellectual value
	Digital media ethics
	New media and popular culture.
III	Critical New Media		TDR	15 TH+5TU
	Who controls New Media, Questions surrounding net neutrality and related issues
	Surveillance and the state
	Cyber security and issues of privacy
	The Internet and public sphere – politics and public sphere in the digital age.
IV	Participatory culture, convergence culture		SC	12 TH+2TU
	Social media and Participatory media culture
	Digital fandom and online communities
	Digital identity; Gender and New media
	Digital media and Identities
	New media campaigns
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2022-23 (Duration: Jan-June)

Dept of Journalism and Mass Communication

Sem 6

JORA -CC14: Communication Research and Methods

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No of classes/Hour	Name of Teacher	Total (TH+TU)
I	. Introduction to Research Definition, Role, Function		NB	11 TH
	Basic and Applied Research,	2
	Scientific Approach,	2
	Role of theory in research,	1
	Steps of Research (Research question, Hypothesis, Review of Literature)	2
II	Methods of Media Research: Survey Method, Observation Methods,		AD	11 TH+3TU
	Narrative analysis Historical research		SC
	Qualitative – Quantitative Technique, Content Analysis		TDR
	. Experimental Studies, Case Studies,		NB
III	Sampling: Need for Sampling	3 2	AD	15 TH+5TU
	Sampling Methods	2
	Representativeness of the Samples
	Sampling Error	2
	Tools of data collection: Primary and Secondary data-Questionnaire, Focus Groups, Telephone, Surveys, Online Polls, Published work	3
IV	Methods of Analysis and Report Writing: Data Analysis Techniques		TDR	12 TH+2TU
	Coding and Tabulation
	Non-Statistical methods : Descriptive and Historical
	Working with Archives and Working with Internet as a source
	Library Research
	Writing Citations Bibliography
	Writing the research report
V	Ethnographies		SC	12 TH+2TU
	Readership and it’s types
	Audience surveys
	Textual analysis
	Discourse analysis
	Ethical perspectives of mass media research
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2022-23 (Duration: Jan-June)

Dept of Journalism and Mass Communication

Sem 6

JORA -DSE4: Media, Gender and Human Rights

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No of classes/Hour	Name of Teacher	Total (TH+TU)
I	Media and the social world: Media impact on individual and society	2 2	AD	11 TH
	Democratic Polity and mass media	1
	Media and Cultural Change	2
	Rural‐Urban Divide in India: grass‐roots media	1 1
II	Gender: Conceptual Frameworks in Gender studies	3	TDR	11 TH+3TU
	History of Media and Gender	1
	Media and Gender debates in India (Case Studies)	1
	Media and Gender- Theoretical concerns	2
	Media and Masculinity .	2 2
III	Media: Power and Contestation	3	SC	15 TH+5TU
	Public sphere and its critique	2
	Public sphere of the disempowered	2
	Media and social difference : class, gender, race etc.
	Media genres – Romance, Television, Soap opera, sports etc.	2 3
IV	Media and Human Rights Human Rights		NB	12 TH+2TU
	Theoretical perspectives,
	Critique Universal Declaration of Human Rights
	Human Rights and Media ( Case Studies)
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Lesson Plan 2022-23 (Duration: Jan-June)

Dept of Journalism and Mass Communication

Sem 6

JORA -DSE6: Introduction to Film Studies

60 Teaching + 15 Tutorials+ 15 Students’ Activities

Unit	Topic	No of classes/Hour	Name of Teacher	Total (TH+TU)
I	Film as a Medium of Mass Communication		SC	11 TH
	The First Movies, 1908- 1927
	Origins of the Classical Hollywood Style
	The Silent Period,
	History of Indian Motion Pictures.
II	Film Form	3	NB	11 TH+3TU
	Style and Movement – 1919–1931	1
	German Expressionism, 1924–1930	1
	The Soviet Montage Movement, 1927–1947	2
	Classical Hollywood Style in Hollywood’s Golden Age, 1942–1951	2
	. Italian Neorealism, 1959–1964
	French New Wave, Film Noir,
	Third Cinema and Non Fiction Cinema,
	Cahier du Cinema Group
III	Hindi Film: Hindi Cinema: Early Cinema and the Studio Era	3	TDR	15 TH+5TU
	1950’s- Bimal Roy, Guru Dutt, Raj Kapoor, Mehboob Khan, V. Shantaram	2
	A short overview of Indian New Wave- Satyajit Ray, Ritwik Ghatak, Mrinal Sen	2
	Shyam Benegal, Aparna Sen, Mira Nair, Adoor Gopikrishnan
	N.F.D.C, Film Division, C.B.F.C.	2 3
IV	Language of Cinema-Visual Language-		AD	12 TH+2TU
	Basic Camera Shots-Angles-Sequence-Scene-Mise-en-Scene-
	Editing- Montage, Dubbing, Light, Sound Effect, Music, Colour, Direction,
	Film Production-Pre-Production-Production-Post-Production.
	Students’ Activities (Project, PPT, Seminar Presentation, Debate)			15

Study Material	Download
Sem1 CC2 study material SC	View
Sem2 CC3 StudyMat AD	View
Sem3 CC7 Advertising and its Types AD	View
Sem3 CC7 Studymaterial SC	View
Study material 2nd Semester TDR	View
Study material TDR Cmc Google Docs	View

Continuous Evaluations	Download
Class Test CBCS CC2 TDR	View
ClassTest Sem1 (2021-22)CC2 QuestionPaper SC	View
ClassTest Sem2 (2022-23)CC4 QuestionPaper SC	View
ClassTest Sem4 (2022-23) CC10 QuestionPaper SC	View
ClassTest Sem5 (2021-22)CC12 QuestionPaper SC	View
Q Class Test CC14 2022-2023 TDR	View
SEM-1 CC2 Class Test TDR	View
Sem5 CC11 ClassTestQP	View
Sem6 CC13 ClassTestQP	View

Department of Journalism and Mass Communication

List of Events/ Lecture Series/ Workshops/ Seminars

2022-23
Date	Event	Resource Person	Topic
02-12-2022	One day Workshop	Joydeep Das Gupta; Editor, News Sense Trainer, GNI India Training Network	Digital Hygiene and Understanding Misinformation
16-12-2022	One day Workshop	Chayanika Dutta Gupta; FM Radio Presenter; TV Anchor,Prasar Bharati, AIR; Doordarshan	Understanding the Audio Landscape through Radio Talk and Radio News Script
01-03-2023	Extension lecture	Dr. Pallav Mukhopadhyay; Assistant Professor, Department of Journalism and Mass Communication, West Bengal State University	Development communication and film as a medium of communication for Development

2021-22
Date	Event	Resource Person	Topic
22.02.2022	Extension lecture	“Dr. Sujata Mukhopadhyay Assistant Professor and Head Dept. of Journalism and Mass Communication Hiralal Mazumder Memorial College for Women”	Trans-media Storytelling
02-03-2022	Extension lecture	Arghya Bandopadhyay, Special Correspondent; Ei Samay	Quest for ideas in Sports Journalism

2020-21
Date	Event	Resource Person	Topic
06.07.2020	Extension lecture (Online)	Dr. Debasis Mondal; Faculty and Head, Vivekananda College, Department of Journalism and Mass Communication	Development Communication and its allied approaches
07.07.2020	Extension lecture (Online)	Dr. Priyanka Roy; Assistant Professor, Department of Journalism and Mass Communication	New Media- Growth and Opportunities in Recent Times
08.07.2020	Extension lecture (Online)	Dr. Somali Chakraborty; Assistant Professor, Department of Journalism and Mass Communication, NSHM Knowledge Campus, Kolkata	General Perspectives on Present Global Media Politics
09.07.2020	Extension lecture (Online)	Suparna Sinha Roy; Senior journalist and Anchor, Eastern India Head of Asia News	Mainstream Media Reportage on Tribal Issue
10.07.2020	Extension lecture (Online)	Dr. Pallav Mukhopadhyay; Assistant Professor, Department of Journalism and Mass Communication; WBSU	Indian Cinema: Films of Bimal Roy
11.07.2020	Extension lecture (Online)	Dr. Supratim Biswas; State Team Lead and Senior Project Officer (SPO) for UNDP, India, Tripura	Health Communication in an age of Covid-19: Challenges and Opportunities
12.07.2020	Extension lecture (Online)	Tanaya Ray; Faculty, Department of Journalism and Mass Communication, Hiralal Mazumdar Memorial College for Women	Role of Community Radio in Education after Post Covid Era
14-07-2020	One day Webinar & hands on training for students	1) DR. Tapan Kumar Das; Assistant Professor of Geography, Cooch Behar College 2) Prosenjit Dawn (Assistant Professor of Zoology, Shyampur Siddheswari Mahavisyalaya, Ayodhya, Howrah	Training on “Online class and e-content”
10-08-2020	One Day National Level Webinar	Dr. Sourav Gupta; Senior Assistant Professor, Journalism and Mass Communication, Central University, Odisha	Disaster Management and communication: Challenges and Opportunities: Role of Media in Disaster management- A study of HAM Radio in Odisha
28-01-2021	Extension lecture (Online)	Dr. Arnab Kumar Banerjee, Assistant Professor, Department of Journalism and Mass Communication Vijaygarh Jyotish Ray College,	Women and Media: Indian Perspective
20-03-2021	Extension lecture	Debjit Bagchi, Short Film Director and Producer	Aftermath of 1st World War: Emergence of a New Expression

2019-20

Date

Event

Resource Person

Topic

29-06-2020

Extension Lecture (Online)

Tanima Chakraborty,

Faculty and Head, Department of Journalism and Mass Communication, Panihati Mahavidyalaya, Sodepur

Photography to a New Direction

2018-19
Date	Event	Resource Person	Topic
15-02-2019	Extension Lecture	Prof. Sunandit Chaudhury; Faculty, Department of Journalism and Mass Communication, Vijaygarh Jyotish Ray College.	Aspects of Photography
16.02.2019	Extension Lecture	Dr. Debasis Mondal; College Contractual Full-time Teacher, Vivekananda College, Department of Journalism and Mass Communication	Media and Cultural Studies

Educational Trips/Celebrations

2022-23
Date	Event	Place/Places visited/Activity	Objective
16.09.2022	Observing National Cinema Day	Film Screening of “Aparajito” at Smart Class Room, RKSMVV	To understand the film language
23.12.2022	Excursion: Educational Tour	Visit to Deulti	To elevate aesthetic value of photography and visual perspective
10.02.2023	Experiential Learning	Visit to Kolkata Book Fair	Hands-on training on news gathering, interviewing
13.02.2023	Celebrating World Radio Day	PPT presentation and Poster presentation “ Radio and Peace”	To comprehend the importance of Radio as a powerful medium
02.05.2023	Observing 102^nd Birth Anniversary of Satyajit Ray	Film Screening of “Mahanagar” at Smart Class Room, RKSMVV	To understand the visual story telling style of Ray
03.05.2023	Observing 30^th Anniversary of World Press Freedom Day	RKSMVV college campus	To understand the significance of Freedom of Press in Democracy

2021-22
Date	Event	Place/Places visited/Activity	Objective
07.06.22	Educational Learning	Visit to Science City, Kolkata	Developing scientific perspective and training on writing science-based reports and features

2019-20
Date	Event	Place/Places visited/Activity	Objective
16.01.2020	Excursion: Educational tour	Visit to Dhanyakuria	To explore the cultural heritage of Bengal and develop a sense of travel feature writing, blog writing
06.02.2020	Experiential Learning	Visit to Kolkata Book Fair	Hands-on training on news gathering, interviewing

2018-19
Date	Event	Place/Places visited/Activity	Objective
11.01.2019	Experiential Learning	Visit to Eco Park, Kolkata	Opportunity to take interviews of the visitors

Event Reports	Download
Event Report JMC Dept. Act._5 years(2018-2023)	View

Policy for Advanced and Slow Learners

Dept of Journalism and Mass Communication

Advanced and slow Learners

Advanced learners are the student s who understand a taught topic relatively faster than the other students in the class and attain high scores. They have more potential and talent then the others in the class.

Slow learners on the other hand mostly lag behind in their academic pursuit and find it difficult to understand the subject. The poor performance may not be sign of the poor capacity or talent but may be due to inappropriate teaching methods. Socio-economic background, lack of motivations and support , unorganized learning practices or even the inability to converse in devised medium.

Preamble

The primary goal of creation of this policy is to assess the learning capacity of the students and provide them guidance accordingly. Specific objectives are enlisted as under :

Identification of the slow learners and advanced learners in the class.
To develop significant strategies and scientific implementations to benefit both the advanced and slow learners.
To boost up the confidence of slow learners and to minimize the barriers and help them out for enhancing their skills in respect of learning processes.
To encourage to the advanced learners to be excellent achievers.
To bridge the gap between slow and advanced learners.

In the ensuing section, detailed description of the strategies adopted for the slow learner and advanced learner identification process and appropriate guidance measures are highlighted.

Policy for identification of Slow and Advanced Learners

At the entry level , the students must be assessed on the basis of their performance in Learner’s aptitude Test. Preceding examination, interest in chosen current subject, involvement in classroom teaching , and learning pace of students.

Slow Learners:

Class Test Scores : Less than 50%
Limited self-direction
Lack of motivation and interest.
Lagging behind in dealing with higher order problems
Low capacity to comprehend core concepts and their application.

Advanced learners:

Class Test Scores: Higher than 70%
High Grapsing Capacity
Quick Response
Self-motivated
High potential to deal with higher order problems
High capacity to comprehend core concepts and apply them in real world

situations.

Strategies undertaken for tackling slow and advanced learners

Slow Learners:

After the identification of the learners, the following departmental polices are adopted:

Remedial Classes:

Conducted regularly for the identified slow learners, as per the schedule prepared. During these classes, teachers are expected to engage in problem solving exercise, provide additional study materials and notes.ect.to the students, direct their creative energies towards concept clarifications as to bridge the knowledge gap and enable them to cope with the academic course to which they are enrolled.

The mandates of the remedial classes thus would be:

Provision for simplified but standard lecture notes/ course material (providing handwritten notes for easy understanding)
Giving additional learning materials like question bank, university question papers etc.
Revision of topics and practical.

(ii) Organize workshop /seminars/ guidance programmes

To develop Communication skills and art of reading-learning.

(iii) Guidance through Mentor-Ward Scheme:

Mentoring and connecting with faculty members would set up a healthy relationship between the students and the faculty. Small groups of 10-15 students with a faculty mentor is formed for discussion and open thinking towards the self.

(iv) Students Activities:

Conducting different activities to enhance their critical and problem solving skills orienting them to think.

Advanced Leaners

Advanced assignments or tasks would be assigned to advanced
Guidance to crack competitive examinations and orient them for better career planning and growth.
Stimulating the research aptitude by giving them an opportunity to pursue internship/ acquire hands on training on projects beyond the curriculum.
Inspire them to get engaged in certificate/value added courses to nurture their skills on SWAYAM ,NPTEL, Course Era etc.
Motivate them to participate in group discussions, debates, elocution, quiz to develop analytical and problem solving abilities,
Organize activities to polish their critical thinking

Improvement Assessment

Each faculty would require to prepare a report after university result declaration of current semester which shows the improvement in performance of slow learners to close the loop.

Following documents would be required to be maintained:

Report of result of class test / unit test
List of slow learners
List of advanced learners
Report of performance improvement for sloe learners
Attendance record for session conducted for slow learners
List / Record of tasks given to advanced learners

Results and Student Progression

University Results/ Rank –

Results of CBCS System
Year	Appeared	Passed	CGPA 6-7 (60% -70%)	CGPA 7 – 8 (70% – 80%)	CGPA 8 – 9 (80% – 90%)	CGPA 10 Above 90%
2018-2021	08	08	02	05	01	—-
2019-2022	19	19	05	11	03	—-
2020-2023	05	05	—-	04	01	—-

STUDENT PROGRESSION

Batch of 2021
	Name	Progression after BA in Journalism and Mass Communication Honours
1	ADITI BISWAS	M.A. from Rabindra Bharati University.
2	GOURI TUDU	M.A. from Rabindra Bharati University.
3	SHILPA GHOSH	M.A. from West Bengal State University.
4	JOYEETA CHOWDHURY	M.A. from Visva-Bharati University and Trainee at the CSR team of JSW fellowship, Pune.
5	DEBATI SOREN	M.A. from Calcutta University.
6	SANANDA BASU	M.A. from IGNOU and Trainee at Pratidin 24×7.
7	DISHA ROY	Obtained Nursing Degree.
8	BARSHA ACHARYA	—–

Batch of 2022
	Name	Progression after B.A. in Journalism and Mass Communication Honours
1	SASWATI BISWAS	M.A. from University of Calcutta.
2	SIWANI GUPTA	Preparing for Competitive Exams.
3	ANAMIKA KUNDU	Appointed as Floor Hostess in Kalyan Jewellers and Trainee at Radiant Case Management Services in DME post.
4	ANKITA GWALA	M.A. from Visva-Bharati University.
5	BIDISHA SAMANTA	M.A. from Burdwan University; Trainee voice over artist and copy writer in “CALCALLING TV” of Dateline Media Private Limited & freelancing in video editing from Bengal Line Facebook News based Channel.
6	JAGRITI BISWAS	Obtained Foreign language Course (Japanese).
7	JAYABI CHOWDHURY	Preparing for Competitive Exams.
8	MAITREE BHATTACHARYYA	Post Graduate Diploma in Media Management with a Specialization in ‘Digital Marketing & Social Media’ from Calcutta Media Institute Pvt. Ltd.
9	MAMANI SAHA	Freelance Graphic Designer.
10	POULAMI DAS	Preparing for Competitive Exams.
11	SAYANTIKA BERA	M.A. from Burdwan University.
12	SERINA GHARAI	Opting B.Ed Special Education (Hearing Impairment) from Ali Yavar Jung National Institute Of speech and Hearing Disabilities (Divyangjan).
13	SHOHINI CHAUDHURY	Appointed as Process Associate in Wipro Pvt. Ltd.
14	SHREYA DAS	Preparing for Competitive Exams.
15	SOHINI DAS	Pursuing Multimedia Course from Rasik Bhita.
16	TITAS CHAKRABORTY	M.A. from Calcutta University.
17	TITHI CHATTERJEE	Pursuing Graphics Designing (multimedia) Course from Rasik Bhita.
18	TUHINA ROY	Employed by Tata Consultancy Services Limited Trainee/Apprentice.
19	SULAGNA SANYAL	Employed by ‘Teleperformance’ designated in the post of Customer service associated.

Batch of 2023
	Name	Progression after B.A. in Journalism and Mass Communication Honours
1	BIDISHA ROY	M.A. from Rabindra Bharati University
2	OINDRILA CHAKRABORTY	Master of Business Administration (MBA) from Techno India University, West Bengal
3	PROSOMITA DEY	M.A. in Library Science from Rabindra Bharati University
4	ANIMA MISHRA	M.A. from West Bengal State University

STUDENTS’ SECTION

Co-curricular Awards

“Neo Conformists”, a team of 4 members (Saswati Biswas, Mamani Saha, Jagriti Biswas, Bidisha Samanta ) has crossed the first hurdle in #Toycathon 2021and finding its place among 599 teams in #India. Under the ‘AatmaNirbhar Bharat Abhiyan’ initiated by our Hon’ble Prime Minister, Toycathon-2021 is conceived to challenge India’s innovative minds to conceptualize novel Toy and Games based on Indian civilization, history, culture, mythology and ethos. Toycathon 2021 is an inter-ministerial initiative organized by Ministry of Education’s Innovation Cell with support from All India Council for Technical Education, Ministry of Women and Child Development, Ministry of Commerce and Industry, Ministry of MSME, Ministry of Textiles and Ministry of Information and Broadcasting.

Session	Names	Rank	Event)
2020-2021	Aditi Biswas	1st	Online LIVE Sports Quiz (organized by RKSMVV) in 2021
	Oindrila Chakraborty	2nd	Online Doodle Competition in Revelio (Dept of English, RKSMVV fest) in 2021
	Mamani Saha	1st	Poster Re-Design/Digital Art Competition organised by Vijaygarh Jyotish Ray College in 2021
	Saswati Biswas	1st	Online Poster Competition organised by RKSMVV in 2020
	Saswati Biswas	3rd	English Recitation Competition organised by RKSMVV in 2020
	Bidisha Samanta	1st	Inter College Debate Competition organised by Vidyasagar College for Women in 2020

Our Achievers

University Rank Holders
Session	Name of the Student	Rank
2018-2021	Aditi Biswas	1st
	Debati Soren	4th
	Joyeeta Chowdhury	7th
	Shilpa Ghosh	8th
2019-2022	Saswati Biswas	5th
	Sayantika Bera	7th
	Titas Chakraborty	7th
2020-2023	Bidisha Roy	1st
2020-2023	Prosomita Dey	10th

Prominence in different Competitions

Co-curricular Awards

“Neo Conformists”, a team of 4 members (Saswati Biswas, Mamani Saha, Jagriti Biswas, Bidisha Samanta ) has crossed the first hurdle in #Toycathon 2021and finding its place among 599 teams in #India. Under the ‘AatmaNirbhar Bharat Abhiyan’ initiated by our Hon’ble Prime Minister, Toycathon-2021 is conceived to challenge India’s innovative minds to conceptualize novel Toy and Games based on Indian civilization, history, culture, mythology and ethos. Toycathon 2021 is an inter-ministerial initiative organized by Ministry of Education’s Innovation Cell with support from All India Council for Technical Education, Ministry of Women and Child Development, Ministry of Commerce and Industry, Ministry of MSME, Ministry of Textiles and Ministry of Information and Broadcasting.
Sunanada Roy represented West Bengal State University in the East Zone Inter-University/All India Inter University Yogasana (M&W) Championship organised by Kalinga Institute of Industrial Technology, held at Bhubaneshwar from 26/12/2022 to 29/12/2022.

Session	Names	Rank	Event
2023-24	Sunanda Roy	1st	North 24 Parganas District Open and Invitational Yoga Championship 2023 organised by Aguan Sangha & Uttar Kolkata Zila Yoga Culture Association.
	Chandrima Koyal	6th	North 24 Parganas District Open and Invitational Yoga Championship 2023 organised by Aguan Sangha & Uttar Kolkata Zila Yoga Culture Association.
	Chandrima Koyal	9th	41^st West Bengal State Yogasana Championship 2023-24 organised by South Kolkata Yogasana Association in 2023.
	Sunanda Roy	2nd	41^st West Bengal State Yogasana Championship 2023-24 organised by South Kolkata Yogasana Association in 2023
2022-23	Bidisha Roy	2^nd	Mobile photography Competition organised by RKSMVV Srijani, 2022.
	Oindrila Chakraborty	3^rd	English Recitation Competition, organised by RKSMVV Srijani, 2022.
	Prosomita Dey	2nd	Inter-College Chess (Women) Competition organised by West Bengal State University in 2022
	Chandrima Koyal & Sunanda Roy	Runners-up	Inter-College Yoga (Women) Competition (Group) organised by West Bengal State University in 2022
2020-2021	Aditi Biswas	1st	Online LIVE Sports Quiz (organized by RKSMVV) in 2021
	Oindrila Chakraborty	2nd	Online Doodle Competition in Revelio (Dept of English, RKSMVV fest) in 2021
	Mamani Saha	1st	Poster Re-Design/Digital Art Competition organised by Vijaygarh Jyotish Ray College in 2021
	Saswati Biswas	1st	Online Poster Competition organised by RKSMVV in 2020
	Saswati Biswas	3rd	English Recitation Competition organised by RKSMVV in 2020
	Bidisha Samanta	1st	Inter College Debate Competition organised by Vidyasagar College for Women in 2020
	Bidisha Samanta	4^th	Inter College Debate Competition organised by IQAC Vijaygarh Jyotish Ray College, Kolkata in August, 2020
	Oindrila Chakraborty	1^st	In search of Talent; English Recitation organised by Talent Hunt Competition,Srijani, RKSMVV

JOYEETA CHOWDHURY, Journalism and Mass Communication Hons(2018-2021)

Currently a Fellow Cohort (JSW Foundation)

It has been a privilege for me to secure a chance to initiate my educational journey from Department of Journalism and Mass Communication, Ramakrishna Sarada Mission Vivekananda Vidyabhavan. My life has taken a complete turn to visualise new innovative dreams and make my life more goal orientated. With the support of my faculties and institutions my entire journey became simpler. My faculties were supportive at every point so that I can drive my car in a risk-free manner. My learning about development communication and other aspects has levelled up my confidence to take productive step in my life.

I have joined JSW Foundation as a fellow cohort and will cooperatively work with the CSR team of the organisation for rural development. This would not have been possible without the initial support and guidance provided by my faculties and institution during my undergraduate days in this department and college.

Saswati Biswas, Journalism and Mass Communication (2019-2022)

Currently pursuing M.A in Journalism, Calcutta University

Being an alumna of Ramakrishna Sarada Mission Vivekananda Vidyabhavan (2019-2022), I had the privilege of studying Journalism and Mass Communication at our college and I can’t express enough how impactful and inspiring the professors in the JMC department have been not only on my academic journey but also on our lives. Their dedication to teaching, their extraordinary perception of the world and their passion for this field are truly remarkable. Each professor brings a unique perspective and expertise to the classroom, making the learning experience diverse and engaging. They fostered an environment where creativity and critical thinking were encouraged, allowing us to develop as well-rounded future journalists. And what I think I must need to mention here is the immense amount of help we got from our teachers during the Covid 19 lockdown. I can’t express enough gratitude for how the teachers in the Journalism and Mass Communication department stepped up during the COVID-19 lockdown.

Despite the challenges, they adapted swiftly to online teaching, ensuring we continued to

receive quality education. They shared all the study materials and encouraged us to stay strong during the tough times. Their dedication to our learning, constant support, and innovative approaches truly made a difference in our academic journey during these tough times. The most precious thing about our teachers is that they not only imparted knowledge necessary for the field but also guided us to be a better person every day. Their mentorship has also inspired a lifelong love for journalism. Those three years have been the best days of our lives to date. Our department slowly became our second home. Our teachers made us feel confident and encouraged us not only to study but also to participate in extracurricular activities. I remember the Toychathon 2021 was a whole new experience for all of us and that was only possible for our respected teachers. We consider ourselves lucky enough to be a part of our department. Though we will never be able to sit in the classroom with all our classmates and attend classes, this JMC Department and every person related to this place will remain a part of our lives which we will cherish for the rest of our lives.

Mamani Saha, Journalism and Mass Communication (2019-2022)

Currently a Freelance Graphic Designer

I am immensely grateful for the invaluable knowledge and guidance I received from the dedicated department and faculties of Journalism and Mass Communication. Their expertise has been instrumental in shaping my journey. Currently, I am thriving as a freelance graphic designer, applying the skills and insights I gained. The practical lessons and support from my academic journey continue to play a crucial role in my success. I owe a special thanks to my exceptional teachers, whose mentorship has been a constant source of inspiration, driving me to excel in my chosen field.

Aditi Biswas, Journalism and Mass Communication Hons(2018-2021)

Completed Masters in Journalism and Videography from Rabindra bharati University (2021-23)

My college life is one of the most important times of my life. I have completed my graduation in Journalism and Mass Communication from Ramakrishna Sarada Mission Vivekananda Vidyabhavan. It’s a friendly atmosphere. My department has inspired me to move towards a better future. All the professors of the department are very helpful. They play a vital role in my day-to-day lives in moulding my minds and character for a bright future. I want to thank all the professors for being a constant pillar of strength for us. My heartfelt thanks goes out to every professor of our department for teaching us the subjects and beyond it with valuable life lessons. Their guidance, encouragement, and support have helped me become a better individual.

Oindrila Chakraborty, Journalism and Mass Communication Honors (2020- 2023)

Currently pursuing MBA from TECHNO INDIA UNIVERSITY, WEST BENGAL

I had the pleasure of attending Ramakrishna Sarada Mission Vivekananda Vidyabhavan for my college education and I can confidently say that it was one of the best decisions I ever made. The college provides a nurturing environment that fosters personal growth and encourages intellectual curiosity. The extensive range of courses offered has allowed me to explore various fields of study, expanding my horizons and helping me discover my true passion. The college has provided me a huge platform to discover my talents on fields like dance, drama, recitation, art and creativity and excel in them. The college also performed activities that contribute to the goodwill of the nature and society. The faculty and staff are incredibly knowledgeable and supportive, always going above and beyond to ensure that each student receives the attention they deserve. If you’re looking for an institution that values education excellence, character building, and overall well-being of its students – Ramakrishna Sarada Mission Vivekananda Vidyabhavan College is the place to be.

Department of Journalism & Mass Communication

ADITI DAS

SREEJAYA CHATTERJEE

NABANITA BHATTACHARYA

TANIKA DEB ROY