ABOUT THE DEPARTMENT
Initiation and brief overview
Though started in 2006, the Department of Journalism and Mass Communication is operating as an Honours Department since 2018. It is quite a new department. At present, there are four faculty members (1 Assistant Professor, 1 State Aided College Teacher -I and 2 State Aided College Teacher -II) and a Lab Attendant.
Vision and outlook
As the world is changing at breakneck speed every day, the communication technology and media industry have been breathlessly trying to keep pace. Communication wise, we are in exciting times, the tradition of journalism has changed completely and OTT platform is already expanding its’ roots. So, the Department of Journalism and Mass Communication aims to create creative, skillful, promising, knowledgeable professionals for tomorrow’s media industry.
Methods of teaching
Infrastructure
Email: jmc@rksmvv.ac.in
Courses offered
Honours
Generic Elective
Skill Enhancement Course
Major
Minor
Multi-Disciplinary Course
NEP Syllabus
https://wbsu.ac.in/web/wp-content/uploads/2024/02/Journalisn-Mass-Communication_NEP_23-2.pdf
CBCS Syllabus
https://wbsu.ac.in/web/Syllabus/UG%20Syllabus/JOURNALISM%20&%20MASS%20COMMUNICATION%20HONOURS%20CBCS%20Draft%20Syllabus.pdf
https://wbsu.ac.in/web/Syllabus/UG%20Syllabus/JOURNALISM%20&%20MASS%20COMMUNICATION%20GENERAL%20CBCS%20Draft%20Syllabus.pdf
Programme Outcome for Bachelor in Arts (General)
A graduate student in arts/social sciences/humanities shall be
Programme Outcomes:
PO1: Communication Skills: Confident to speak, write, read, listen and understand the English language and one or more Indian languages. Relate the ideas, knowledge, books, and people. Think and decide rationally, and adopt technology and electronic/print media in disseminating thoughts, facts and realities.
PO2: Social responsibility: Develop an obligation to act for the benefit of society at large. Cultivate the responsibility to maintain a balance between the economy and the ecosystems. Nurture a moral obligation to minimize the adverse effect on those immediately around them.
PO3: Critical, logical and rational thinking: Acquire the ability for objective, rational, skeptical, logical, and unbiased analysis of factual evidences to form a judgment or conclusion. Enhance the process of rational thinking, problem solving and analytical evaluation from different perspectives.
PO4: Enlightened and effective Citizenship: Cultivate progressive citizenship for a knowledge society for peace and prosperity of nations and the world. Develop clear, rational and progressive thinking. Participate in decision-making concerning the society and upholding national development, integrity, unity and fraternity.
PO5: Values and Ethics: Recognize the importance, worth and usefulness of principles and standards of behavior and moral dimensions of one’s own decisions and judgements. Be aware of various aspects of social responsibility through social, outreach, and cultural activities during the programme. Shape a personality which understands and appreciates religious and cultural diversity and plurality.
PO6: Sustainable development: Understand, organize and promote the principle of human development goals by sustaining the ability of natural systems, natural resources and ecosystem services upon which the economy and society depends.
PO7: Life-long process of Learning: Cultivate the proficiency to engage in independent, life-long and progressive learning abilities in the broadest context of changing sociopolitico-economic-cultural and technological scenario.
PO8: Employment Skills: Be prepared for employment in various fields by developing reading, writing and comprehension skills which make the students fit and eligible for jobs in the government and non-government sectors. A broad-spectrum study of various subjects helps the students compete in various examinations for employment after graduation.
Programme Specific Outcomes:
PSO 1 – To learn design and implement practices grounded in research that comply with employment laws and organisational communication, leading the organization towards growth and development and enhance knowledge about the contemporary industrial realities.
PSO 2 – To produce employable, ethical and innovative professionals to sustain in the dynamic business world hence contributing to the development of the society by collaborating with stakeholders for mutual benefit.
PSO 3: To articulate responsibility and professional ethics among media persons to rise above the call of duty.
PSO 4: To enable the students develop personality development, various journalistic skills and laws, both old and new media along with train the students in different genres of journalism writing and audio-visual content presentations.
PSO 5- To develop news sense in the students and their scientific and democratic temper.
PSO 6- To cultivate research aptitude in the students.
PSO 7-To understand the nature, basic concepts, aspects of Journalism & Mass Communication, ownership patterns, along with emerging trends and technologies in the media landscape.
PSO 8 – To analyse the Indian Media Scenario in global perspective in Socio – Economic – Political environmental context and to cultivate a critical approach to the study of culture, articulating the relations between culture, power and history.
PSO 9- To apply editing, designing and production techniques and use of software relevant to dynamics of media world.
PSO 10- To understand the former and current application of media and communication theories, development strategies, research in pursuit of truth, accuracy, fairness, participation and convergence across all media platforms.
PSO 11- To project the knowledge and understanding of gender & human rights and extrapolate attitudes of tolerance, respect, solidarity, responsibility amongst all without discrimination.
PSO 12 – To analyse the growth of Press and contribution of eminent personalities to Indian and global journalism along with evaluating the contribution of important newspapers in India’s freedom movement.
COURSE OUTCOME FOR JMC HONOURS
| Paper | Course outcome | |
| JORACOR01T & JORACOR01P
INTRODUCTION TO JOURNALISM
UNIT-1: News: meaning, definition, nature UNIT-2: Different forms of print UNIT -3: Understanding the structure and construction of news UNIT -4 (Practical) Basic knowledge of Computer for print journalism UNIT-5 (Practical) How to write different types of news |
· To understand and appreciate various dimensions of Mass Communication
· To develop and understanding of the fundamental concepts in Journalism · To analyse the scope/dimensions in Journalism · To discuss the recent trends in Mass Media · To analyse and review different newspaper |
|
| JORACOR02T: HISTORY OF THE MEDIA
UNIT-1: Early History of Print Journalism and Indian Press UNIT-2 : Emerging of Nationalist Press in India and its Contribution UNIT-3: History of Sound Media UNIT-4: History of Visual Media |
· To understand the importance and development of language and language press in India.
· To analyse the role of press in the freedom movement of India. · To be familiar with the development of vernacular press and different media. · To understand the growth of Print, audio and visual media. |
|
|
JORACOR03T: REPORTING AND EDITING FOR PRINT
Unit 1 – Role, Qualities of reporting and editing team Unit 2 – Different contents of newspaper Unit 3- The Newspaper Newsroom Unit-4- Sociology of news: |
· To describe and defend knowledgeably about issues in journalism and how they interact with the society. · To prepare and produce news reports. · To identify and appreciate depth, balance, transparency, and accountability in news writing · To develop a news sense · To differentiate between the styles of news writing in separate beats · Execute separate techniques for interviews, investigative feature, new analysis and editorial writing |
|
| JORACOR04T – INTRODUCTION TO MEDIA AND COMMUNICATION
Unit 1 – Media and Everyday Life Unit 2 – Communication Unit 3- Basic Models of Communication Unit 4- Theories of press Unit 5 – Advanced models and theories of communication |
· To point out the difference between different forms of communication in professional and personal life.
· To identify situations and conditions reflecting the theories and models of communication. · To analyse the effects of mass communication. · To comprehend the impact of mass media on public opinion, democracy and mass culture. |
|
| JORACOR05T & JORACOR05P: INTRODUCTION TO
BROADCAST MEDIA
Unit 1 – Basics of Radio Unit 2 – Basics of Television Unit 3 – Broadcast News: Critical Issues and Debates Unit 4 – Writing and Editing Radio News Unit 5 – Writing and Editing Television News |
· To understand practical usage of audio and video to enhance presentations in the electronic media. · To develop knowledge of writing scripts for different formats of radio. · To cultivate knowledge about writing scripts for different formats of television. · To practice electronic news gathering with a strong sense of social obligation, responsibility and credibility. |
|
| JORACOR06T: MEDIA AND CULTURAL STUDIES
Unit I Understanding Culture Unit II- Critical Theories Unit III Representation Unit IV Audiences Unit V Media and Technologies |
· To develop knowledge of culture, its types, media and culture, critical theories, representation, audience and media-technologies. · To explore understanding of culture as a social institution, value systems and differentiating eastern and western perspectives. · To articulate understanding of the constructs of popular media and cultural hegemony. · To interpret knowledge about folk culture, mass culture, sub culture. |
|
| JORACOR07T: ADVERTISING AND PUBLIC RELATIONS
Unit 1 – Introduction to Advertising Unit 2 – Advertising through Print, Electronic and Online Media Unit 3 – Public Relations – Concepts and practices Unit 4 – PR – Publics and Campaigns Unit 5 – Social Media Marketing |
· To identify and define the advertising concepts and will review the advertising media.
· To analyse the Indian advertising scenario and will distinguish between advertising and marketing. · To categorize different types of advertisements. · To appraise and interpret the legal, ethical and social aspect of advertising. · To introduce students to basics of advertising and its role in society · To train them in basics of ad campaign designing and copy writing · To make the students understand the scope, functioning of Public relations · To enable students understand the various PR tools and publics · To introduce to role of PR in government and private sectors · To provide students an understanding of various forms advertising |
|
| JORACOR08T: INTRODUCTION TO NEW MEDIA
Unit 1 : Key Concepts and Theory Unit 2: Understanding Virtual Cultures and Digital Journalism Unit 3: Digitization of Journalism Unit 4: Overview of Web Writing Unit 5 : Visual and Content Design |
· To explain New Media, its origin and evolution and impact on readers, business and society.
· To distinguish New Media from print and electronic media. · To identify the milestones of internet journalism in India and worldwide. · To define important terms of digital world. · To explain the role of a New Media Journalist. |
|
| JORACOR09T: DEVELOPMENT COMMUNICATION
UNIT 1: Development: Concept, concerns, paradigms UNIT 2: Development communication: Concept and approaches UNIT 3: Role of media in development UNIT 4: Practising development communication Unit 5 – Rural Journalism |
· To recognize and explain the concept and importance of development
· To distinguish between communication and development communication · To describe use of different media in development communication · To evaluate processes and models of development · To assess the impact of globalisation on local development · To examine the role of media in development communication · To develop communication strategies for development |
| JORACOR10T: MEDIA ETHICS AND LAW
Unit-1 : Ethical Framework And Media practice Unit- 2: Media Technology and Ethical Parameters Unit 3- Representation and ethics Unit 4- Media and Regulation Unit 5- Media and Social Responsibility |
· To identify ethical issues faced by the media and discuss trends in commercialization of news
· To discuss the various media laws and their implications on conduct of media · To analyse the issue of media regulation in India · To discuss the Right of Freedom of Speech and reasonable restrictions applicable. · To demonstrate an understanding of the nature of ethics and morality in journalism. · To determine the ethical issues of media with case studies. · To determine the provision provided to the journalist |
| JORACOR11T: GLOBAL MEDIA AND POLITICS
Unit 1: Media and international communication Unit II: Media and super power rivalry: Unit III : Global Conflict and Global Media Unit IV: Media and Cultural Globalization Unit V: Media and the Global market |
· To clearly explain the relationship between politics and media changing trends in global information flow and concept of the network society.
· To describe the media imperialism and media driven global culture. · To understand the global crisis and role of media, post-world wars, terrorism events and conflict reporting. · To construct knowledge related to global media initiatives. |
| JORACOR12T: ADVANCED BROADCAST MEDIA
Unit I‐ Public Service Broadcasting Unit II‐Private Broadcasting Unit III: Broadcast Genres Unit IV ‐ Advanced Broadcast Production I ‐ (Radio) UNIT V – Advanced Broadcast Production II – (Television) |
· To evaluate and critique broadcast and production practices both holistically and in terms of their component parts, namely: audio, video, scripting, production, editing and presentation style.
· To acquire knowledge of public service broadcasting, private broadcasting model in India. · To demonstrate an understanding of the history and role of professionals and institutions in shaping and creating broadcast media. · To illustrate the basics of broadcast genres, essentials of broadcast journalism, different debates, contemporary issues and related concerns of broadcast media. · To explain the role of an anchor and presenter for various types of programmes and contents in radio and television. |
| JORACOR13T: ADVANCED NEW MEDIA
UNIT 1: Basics of New Media Frameworks – Genres and Environments UNIT 2: Sociology of the Internet and New Media UNIT 3: Critical New Media UNIT 4: Participatory culture |
· To acquire knowledge of various facets of New Media, sociology of internet and new media alongwith concerns of critical new media- cyber security and issues of privacy.
· To develop ideas of convergence and participatory culture of new media, digital production of new media, cyber activism concept and scope of new media. · To understand the concept and tools of new media, its risk, challenges, ethics, implications and digital democracy. · To assess an overview of the past and the present technological advancements prevailing in the new media industry. · To demonstrate an understanding of the society and cultural perspectives of New Communication Technology.
|
| JORACOR14T: COMMUNICATION AND RESEARCH METHODS
Unit 1 – Introduction to Research Unit 2 – Methods of Media Research Unit-3 -Sampling Unit 4- Methods of analysis and report writing
Unit V – Ethnographies and other Methods |
· To enhance conceptual knowledge of research, elements of research and different types of research with their importance.
· To identify and formulate the research problems and research objectives. · To understand and apply different research designs and methods to a specific research problem. · To demonstrate the report writing structure and prepare a good research report. · To develop research based critical thinking. · To explain the concepts, techniques and constructs regarding the impact of research in mass communication along with ethical perspectives of mass media research. |
| JORADSE01T: MEDIA INDUSTRY AND MANAGEMENT
UNIT – 1 Media Management: Concept and Perspective UNIT – 2 Media Industry: Issues & Challenges UNIT – 3 Structure of news media organizations in India. UNIT – 4 Media Economics, Strategic Management and Marketing UNIT – 5 Case Studies |
· To generate conceptual knowledge of the management practices of media organizations.
· To analyse functions of media industry & its ownership. · To understand the workings of various departments of a media organisation. · To demonstrate ability to manage a large, medium, small media organization and handle different issues. · To understand media economics and case studies of media entrepreneurs. |
| JORADSE02T: PRINT JOURNALISM AND PRODUCTION
Unit 1: Specialized Reporting Unit 2: Trends in Print journalism Unit 3: Production of Newspaper Unit 4 Technology and print Unit 5: Advanced Newspaper and Magazine Editing |
· To develop knowledge of specialized reporting, trends in print journalism, production of newspaper and design process, advanced newspaper and magazine editing.
· To correlate the understanding of the print media systems, its technologies and impact on society, methods and techniques of the content production along with the limitations of the medium. |
| JORADSE03T: PHOTOGRAPHICAL APPRECIATION
UNIT I : Introduction to Photography UNIT II: Understanding the mechanisms of Photography UNIT III :Understanding Light and Shadow UNIT IV: Digital Photography and Editing UNIT V : Photojournalism |
· To gain knowledge about the origin and historical background of photography and its significance
· To identify and handle different kinds of photographic equipment · To understand and apply different concept of exposure and composition to different fields of Photography. · To demonstrate the knowledge and learning towards news photography as a photojournalist · To enhance the visual communication by combining the art and science of photography. |
| JORADSE04T: MEDIA, GENDER AND HUMAN RIGHTS
Unit 1- Media and the social world Unit 2- Gender Unit-3 -Media Unit 4- Media and Human Rights Human Rights |
· To outline a clear vision of media and social world. · To generate an idea on conceptual frameworks in Gender Studies, Feminist Theory, media power and public sphere. · To explore the concept of theoretical perspectives of media and human rights. · To optimize the understanding of gender dynamics and promotes social justice and equity. |
| JORADSE05T: MULTIMEDIA JOURNALISM
Unit 1 – Introduction to Multimedia: Unit 2 – Print: Unit 3 – Photograph Unit 4 – Audio & Video Content Unit 5 – Mobile journalism |
· To discuss about designing various multimedia contents.
· To construct the creative and software Skills for specific multimedia · To review various media content and modify it · To outline various media jargons. · To identify applications of multimedia. · To create a multimedia content. |
| JORADSE06T: INTRODUCTION TO FILM STUDIES
Unit 1- History of film
Unit 2- Film Form, Style and Movement Unit-3:Hindi Film Unit-4 Language of Cinema |
· To understand the evolution and development of world and India cinema.
· To critically analyse the different Indian film Stalwarts and Arts movie movements. · To acquire concepts such as proposing a film script, budgeting a production, working with crew. · To understand Cinema as a medium of Mass Communication and dynamics of films. |
After completion of the course UG CBCS HONS, students will be able to:
| Cos | Knowledge level
Bloom’s Taxonomy |
PSOs mapping | |
| CO 1 | · To understand and appreciate various dimensions of Mass Communication
· To develop and understanding of the fundamental concepts in Journalism · To analyse the scope/dimensions in Journalism · To discuss the recent trends in Mass Media · To analyse and review different newspaper |
Understand, develop, analyse, discuss. | 2, 3, 4,5,7,9 |
|
CO 2 |
· To understand the importance and development of language and language press in India.
· To analyse the role of press in the freedom movement of India. · To know the development of vernacular press and different media. · To understand the growth of journalism in India.
|
Understand, analyse, know | 7, 12 |
| CO 3 | · To describe and defend knowledgeably about issues in journalism and how they interact with the society.
· To prepare and produce news reports. · To identify and appreciate depth, balance, transparency, and accountability in news writing · To develop a news sense · To differentiate between the styles of news writing in separate beats · Execute separate techniques for interviews, investigative feature, new analysis and editorial writing |
Describe, defend, prepare, produce, identify, develop, differentiate | 4, 5,7,9 |
| CO 4 | · To point out the difference between different forms of communication in professional and personal life.
· To identify situations and conditions reflecting the theories and models of communication. · To analyse the effects of mass communication. · To comprehend the impact of mass media on public opinion, democracy and mass culture. |
Point out, identify, analyse, comprehend | 1,3,7,10 |
| CO 5 | · To understand practical usage of audio and video to enhance presentations in the electronic media.
· To develop knowledge of writing scripts for different formats of radio. · To cultivate knowledge about writing scripts for different formats of television. · To practice electronic news gathering with a strong sense of social obligation, responsibility and credibility.
|
Understand, develop, cultivate, practice | 4, 7, 9, 10, 11, 12 |
| CO 6 | · To develop knowledge of culture, its types, media and culture, critical theories, representation, audience and media-technologies.
· To explore understanding of culture as a social institution, value systems and differentiating eastern and western perspectives. · To articulate understanding of the constructs of popular media and cultural hegemony. · To interpret knowledge about folk culture, mass culture, sub culture. |
Develop, explore, articulate, interpret | 2, 5, 8, 12 |
| CO7 | · To identify and define the advertising concepts and will review the advertising media.
· To analyse the Indian advertising scenario and will distinguish between advertising and marketing. · To categorize different types of advertisements. · To appraise and interpret the legal, ethical and social aspect of advertising. · To introduce students to basics of advertising and its role in society · To train them in basics of ad campaign designing and copy writing · To make the students understand the scope, functioning of Public relations · To enable students understand the various PR tools and publics · To introduce to role of PR in government and private sectors · To provide students an understanding of various forms advertising |
Identify, define, analyse, categorise, appraise, introduce, train, understand | 1, 2, 4, 7, 9, 10 |
| CO 8 | · To explain New Media, its origin and evolution and impact on readers, business and society.
· To distinguish New Media from print and electronic media. · To identify the milestones of internet journalism in India and worldwide. · To define important terms of digital world. · To explain the role of a New Media Journalist. |
Explain, distinguish, identify, define, explain | 1, 2, 4 5, 7, 9, 10 |
| CO 9 | · To recognize and explain the concept and importance of development
· To distinguish between communication and development communication · To describe use of different media in development communication · To evaluate processes and models of development · To assess the impact of globalisation on local development · To examine the role of media in development communication · To develop communication strategies for development |
Recognize, distinguish, describe, evaluate, assess, examine, develop | 5, 8, 10 |
| CO 10 | · To identify ethical issues faced by the media and discuss trends in commercialization of news
· To discuss the various media laws and their implications on conduct of media · To analyse the issue of media regulation in India · To discuss the Right of Freedom of Speech and reasonable restrictions applicable. · To demonstrate an understanding of the nature of ethics and morality in journalism. · To determine the ethical issues of media with case studies. · To determine the provision provided to the journalist |
Identify, discuss, analyse, demonstrate, determine | 3, 4, 7, 10 |
| CO 11 | · To clearly explain the relationship between politics and media changing trends in global information flow and concept of the network society.
· To describe the media imperialism and media driven global culture. · To understand the global crisis and role of media, post-world wars, terrorism events and conflict reporting. · To construct knowledge related to global media initiatives. |
Explain, describe, understand, construct | 3, 8, 11 |
| CO 12 | · To evaluate and critique broadcast and production practices both holistically and in terms of their component parts, namely: audio, video, scripting, production, editing and presentation style.
· To acquire knowledge of public service broadcasting, private broadcasting model in India. · To demonstrate an understanding of the history and role of professionals and institutions in shaping and creating broadcast media. · To illustrate the basics of broadcast genres, essentials of broadcast journalism, different debates, contemporary issues and related concerns of broadcast media. · To explain the role of an anchor and presenter for various types of programmes and contents in radio and television. |
Evaluate, acquire, illustrate, explain, | 4, 7, 8 |
| CO 13 | · To acquire knowledge of various facets of New Media, sociology of internet and new media alongwith concerns of critical new media- cyber security and issues of privacy.
· To develop ideas of convergence and participatory culture of new media, digital production of new media, cyber activism concept and scope of new media. · To understand the concept and tools of new media, its risk, challenges, ethics, implications and digital democracy. · To assess an overview of the past and the present technological advancements prevailing in the new media industry. · To demonstrate an understanding of the society and cultural perspectives of New Communication Technology.
|
Acquire, develop, know, understand, assess, demonstrate | 3, 4, 8,10 |
| CO 14 | · To enhance conceptual knowledge of research, elements of research and different types of research with their importance.
· To identify and formulate the research problems and research objectives. · To understand and apply different research designs and methods to a specific research problem. · To demonstrate the report writing structure and prepare a good research report. · To develop research based critical thinking. · To explain the concepts, techniques and constructs regarding the impact of research in mass communication along with ethical perspectives of mass media research. |
Enhance, identify, understand, know, demonstrate, develop, explain | 5, 6, 10 |
| CODSE 1 | · To generate conceptual knowledge of the management practices of media organizations.
· To analyse functions of media industry & its ownership. · To understand the workings of various departments of a media organisation. · To demonstrate ability to manage a large, medium, small media organization and handle different issues. · To understand media economics and case studies of media entrepreneurs. |
Generate, analyse, understand, demonstrate | 1, 2 ,7 |
| CODSE 2 | · To develop knowledge of specialized reporting, trends in print journalism, production of newspaper and design process, advanced newspaper and magazine editing.
· To correlate the understanding of the print media systems, its technologies and impact on society, methods and techniques of the content production along with the limitations of the medium. |
Develop, know, correlate | 5, 7, 9 |
| CODSE 3 | · To gain knowledge about the origin and historical background of photography and its significance
· To identify and handle different kinds of photographic equipment · To understand and apply different concept of exposure and composition to different fields of Photography. · To demonstrate the knowledge and learning towards news photography as a photojournalist · To enhance the visual communication by combining the art and science of photography. |
Know, identify, understand, demonstrate, enhance | 3, 7, 9, 12 |
| CODSE 4 | · To outline a clear vision of media and social world.
· To generate an idea on conceptual frameworks in Gender Studies, Feminist Theory, media power and public sphere. · To explore the concept of theoretical perspectives of media and human rights. · To optimize the understanding of gender dynamics and promotes social justice and equity. |
Outline, generate, explore, optimize | 7, 10, 11 |
| CODSE 5 | · To discuss about designing various multimedia contents.
· To construct the creative and software Skills for specific multimedia · To review various media content and modify it · To outline various media jargons. · To identify applications of multimedia. · To create a multimedia content. |
Discuss, construct, review, outline, identify, create | 4, 5, 7, 9 |
| CODSE 6 | · To understand the evolution and development of world and India cinema.
· To critically analyse the different Indian film Stalwarts and Arts movie movements. · To acquire concepts such as proposing a film script, budgeting a production, working with crew. · To understand Cinema as a medium of Mass Communication and dynamics of films. |
Understand, critique, analyse, acquire | 3, 4, 5, 7,9 |
PO, CO MATRIX (UG CBCS HONS)
| PO1 | PO2 | PO3 | PO4 | PO5 | PO6 | PO7 | PO8 | |
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| CODSE 6 |
COURSE OUTCOME FOR JMC GENERAL
| JORHGEC01T: BASICS OF JOURNALISM
Unit 1- Understanding news Unit 2- Different forms of print Unit 3- Understanding the news structure Unit 4- Different mediums Unit 5- Role of Media in democracy |
· To understand the concept of news and the functions of the editor.
· To delineate the duties and responsibilities of different types of reporters and the structure of news. · To identify the principles of editing and understanding the duties and responsibilities of a news photographer. · To analyse the importance of a column and the role of a columnist and understanding the responsibilities of a proof reader and the functions of the different news agencies. · To analyse the contemporary questions about the role media in a democracy from multiple perspectives and investigate press freedom. · To explore democracy in order to build a balanced understanding of the world, emphasising the use of information in a democracy. |
| JORHGEC02T: PHOTOGRAPHY
Unit 1- History of Photography Unit 2 – Equipment of photography Unit 3- Lighting techniques Unit 4 – Types of photography and photojournalism Unit 5- Photo editing |
· To develop about the origin and historical background of photography and its significance.
· To classify different kinds of photographic equipment and their technical know-how. · To understand and apply different concepts of exposure and composition to different fields of photography. · To demonstrate the knowledge and learning towards news photography as a photojournalist. · To enhance the visual communication by combining the art and science of photography. |
| JORHGEC03T: FILM APPRECIATION
Unit 1- Language of Cinema Unit 2- Film form and style Unit 3 – Alternative vision Unit 4- Hindi Cinema |
· To understand the evolution and development of world and India cinema.
· To critically analyse the different Indian film stalwarts and Arts movie movements. · To acquire concepts such as proposing a film script, budgeting a production, working with crew. · To understand Cinema as a medium of Mass Communication and dynamics of films.
|
| JORHGEC04T: INTRODUCTION TO DOCUMENTARY
Unit 1- Understanding the documentary Unit 2- Documentary pre- Production Unit 3- Documentary Production Unit 4- Documentary Post production |
· To understand the difference between documentary and film, different types of documentaries and its aesthetics.
· To distinguish between fact, fiction, and opinion. · To study three stages of documentary production and its application in social and historical context. · To recognize and analyse the impact of documentary form on various aspects of contemporary society from disseminating information to creating awareness. · To produce a project for their own short documentary film. |
|
JORGDSE01T: MEDIA INDUSTRY AND MANAGEMENT
Unit 1 – Media management Unit 2- Media Industry Unit 3- Structure of news media organisation Unit 4- Media Economics Unit 5- Case Studies |
· To generate conceptual knowledge of the management practices of media organizations. · To analyse functions of media industry & its ownership. · To understand the workings of various departments of a media organisation. · To demonstrate ability to manage a large, medium, small media organization and handle different issues. · To understand media economics and case studies of media entrepreneurs. |
|
JORGDSE02T: PRINT JOURNALISM AND PRODUCTION
Unit 1: Specialized Reporting Unit 2: Trends in Print journalism Unit 3: Production of Newspaper Unit 4 Technology and print Unit 5: Advanced Newspaper and Magazine Editing |
· To develop knowledge of specialized reporting, trends in print journalism, production of newspaper and design process, advanced newspaper and magazine editing.
· To correlate the understanding of the print media systems, its technologies and impact on society, methods and techniques of the content production along with the limitations of the medium. |
|
JORGDSE03T: PHOTOGRAPHICAL APPRECIATION
UNIT I : Introduction to Photography UNIT II: Understanding the mechanisms of Photography UNIT III: Understanding Light and Shadow UNIT IV: Digital Photography and Editing UNIT V: Photojournalism |
· To gain knowledge about the origin and historical background of photography and its significance · To classify different kinds of photographic equipment and their technical know-how. · To understand and apply different concept of exposure and composition to different fields of photography. · To demonstrate the knowledge and learning towards news photography as a photojournalist · To enhance the visual communication by combining the art and science of photography. |
| JORGDSE04T: MEDIA, GENDER AND HUMAN RIGHTS
Unit 1- Media and the social world Unit 2- Gender Unit-3 -Media Unit 4- Media and Human Rights Human Rights
|
· To outline a clear vision of media and social world. · To generate an idea on conceptual frameworks in Gender Studies, Feminist Theory, media power and public sphere. · To explore the concept of theoretical perspectives of media and human rights. · To optimize the understanding of gender dynamics and promotes social justice and equity. |
| JORGGEC01T: MULTIMEDIA JOURNALISM
Unit 1 – Introduction to Multimedia: Unit 2 – Print: Unit 3 – Photograph Unit 4 – Audio & Video Content Unit 5 – Mobile journalism |
· To give an outline of multimedia and interactivity. · To acquire knowledge on the process of print production. · To demonstrate the composition of photography, design storytelling through this visual medium to address both the art of the medium as well as the commercial application. · To understand the basic editing tools and techniques of sound and video recordings in preparation for the mastering of a television program, motion picture or web application. · To generate an understanding of mobile as a medium and is enabled to identify and produce mobile multimedia stories. · To discuss the fundamentals of video story telling including techniques for creating visual contents for mobile audience. |
|
JORGGEC02T: INTRODUCTION TO FILMSTUDIES
Unit 1- History of film
Unit 2- Film Form, Style and Movement Unit-3 Hindi Film Unit-4 Language of Cinema |
· To understand the evolution and development of world and India cinema. · To critically analyse the different Indian film Stalwarts and Arts movie movements. · To acquire concepts such as proposing a film script, budgeting a production, working with crew. · To understand Cinema as a medium of Mass Communication and dynamics of Films |
| Paper | Course outcome |
| MAJOR DS1:
INTRODUCTION TO JOURNALISM
Unit 1- Understanding News Unit 2- Different Forms of Print – A Historical perspective Unit 3- Understanding the structure and construction of news Unit 4- Written practical Unit 5- Computer practical |
· To understand and appreciate various dimensions of Mass Communication.
· To develop and understanding of the fundamental concepts in Journalism. · To analyse the scope/dimensions in Journalism. · To discuss the recent trends in Mass Media. · To analyse and review different newspaper. · To demonstrate the newspaper front page designing through different required software.
|
| MAJOR DS2:
INTRODUCTION TO COMMUNICATION STUDIES
Unit 1- Communication Unit 2- Models of Communication Unit 3- Mass Communication Unit 4- Organizational Communication
|
· To understand and appreciate various dimensions of Communication
· To develop and understanding of the fundamental concepts in Communication Studies · To understand the importance, functions & scope of communication · To describe the growth and development of communication · To understand the theories and models of communication · To gain an understanding of Organizational communication.
|
| MINOR MA1/MB1:
BASICS OF JOURNALISM AND COMMUNICATION
Unit 1- Understanding News Unit 2 – Understanding the structure and Construction of news Unit 3- Communication Unit 4- Models of Communication |
· To understand and appreciate various dimensions of Mass Communication
· To develop and understanding of the fundamental concepts in Journalism · To analyse the scope/dimensions in Journalism · To discuss the recent trends in Mass Media · To analyse and review different newspaper · To understand and appreciate various dimensions of Communication · To develop and understanding of the fundamental concepts in Communication Studies · To understand the importance, functions & scope of communication
|
| MINOR MA2/MB2:
BASICS OF PRINT MEDIA AND NEW MEDIA
Unit 2- Structure of News Desk of a newspaper Unit 3- Basics of New Media Unit 4- Internet and New Media |
· To learn about reporting department of a newspaper
· To learn how to write various types of leads/intros · To understand concepts of editing and its importance · To learn about news desk of a newspaper · To learn about different types of headlines and page make up |
| MDC -MD1
JOURNALISM
Unit 1 – News and contents of newspaper Unit 2 – Role and function of Reporting Dept. Unit 3- Editing Unit 4- Structure of News Desk of a newspaper |
· To understand concepts of reporting and its importance
· To learn about reporting department of a newspaper · To learn about various types of reporting · To learn about different types of intros /leads · To understanding concepts of editing and its importance · To learn about news desk of a newspaper · To learn about different types of headlines
|
After completion of the course UG NEP 2020 based, students will be able to:
| Cos | Knowledge level
Bloom’s Taxonomy |
PSOs mapping | |
| Major DS 1 | · To understand and appreciate various dimensions of Mass Communication.
· To develop and understanding of the fundamental concepts in Journalism. · To analyse the scope/dimensions in Journalism. · To discuss the recent trends in Mass Media. · To analyse and review different newspaper. · To demonstrate the newspaper front page designing through different required software. |
Understand, analyse, discuss, develop | 2, 3, 4,5,7,9 |
|
Major DS 2 |
· To understand and appreciate various dimensions of Communication
· To develop and understanding of the fundamental concepts in Communication Studies · To understand the importance, functions & scope of communication · To describe the growth and development of communication · To understand the theories and models of communication · To gain an understanding of Organizational communication.
|
Understand, develop, describe | 1,7,10 |
| Minor MA1/MB1 | · To understand and appreciate various dimensions of Mass Communication
· To develop and understanding of the fundamental concepts in Journalism · To analyse the scope/dimensions in Journalism · To discuss the recent trends in Mass Media · To analyse and review different newspaper · To understand and appreciate various dimensions of Communication · To develop and understanding of the fundamental concepts in Communication Studies · To understand the importance, functions & scope of communication
|
Understand, develop, analyse, discuss | 2, 3, 4, 5, 7, 10 |
| Minor MA2/MB2 | · To construct knowledge about reporting department of a newspaper
· To know how to write various types of leads/intros and apply them in the different media writings. · To understand concepts of editing and its importance · To construct knowledge about news desk of a newspaper · To demonstrate the different types of headlines and page make up |
Construct, know, apply, understand, demonstrate | 1,3,5, 7, 9 |
| MDC -MD1 | · To understand concepts of reporting and its importance
· To discuss about the reporting department of a newspaper and their policies. · To explore various types of reporting · To demonstrate the different types of intros /leads · To understand the concepts of editing and its importance · To cultivate knowledge about news desk of a newspaper · To be able to demonstrate about the different types of headlines |
Understand, discuss, explore, demonstrate, cultivate | 1,3,5,7,9 |
PO, CO Matrix (UG NEP 2020)
| PO1 | PO2 | PO3 | PO4 | PO5 | PO6 | PO7 | PO8 | |
| Major DS 1 | ||||||||
| Major DS 2 | ||||||||
| Minor MA1/MB1 | ||||||||
| Minor MA2/MB2 | ||||||||
| MDC 1 |
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Lesson Plan 2023-24 (Duration:15 weeks July-Dec)
Dept of Journalism and Mass Communication
Semester-I
Major DS1: Introduction to Journalism
45 hours Theory, 60 Practical, 5 Student’s activities
| Unit | Topic | No of classes/Hour | Name of Teacher | Total |
|
1 Theory |
News: meaning, definition, nature; Elements | 3 |
AD |
15 |
| The news process: from the event to the reader (how news is carried from event to reader); | 2 | |||
| Hard news vs. Soft news; Different types of News | 2 | |||
| Basic components of a News Story | 2 | |||
| Attribution, Embargo, Verification, Balance and Fairness, | 2 | |||
| Brevity, Dateline, credit line, Byline | 1 | |||
| Class Test | 3 | |||
| 2
Theory |
Different Forms of Print – A Historical Perspective | 2 | TDR | 15 |
| Yellow Journalism | 2 | |||
| Penny Press | 2 | |||
| Tabloid press | 2 | |||
| Language of News – Robert Gunning: Principles of Clear Writing | 3 | |||
| Rudolf Flesch Formula: Skills to write News | 2 | |||
| Class Test | 2 | |||
| 3
Theory |
Organising a news story | 2 | SC | 15 |
| 5Ws and IH; Inverted Pyramid | 1 | |||
| Criteria for news worthiness | 2 | |||
| Principles of news selection | 2 | |||
| Use of Archives, Source of news | 2 | |||
| Use of internet | 1 | |||
| Citizen journalism | 1 | |||
| Revision and Discussion | 3 | |||
| Class test | 1 | |||
| 4
Practical |
Caption Writing for News Photographs/ Photo Feature | 6 | NB | 30 |
| Reporting of Different Kinds of Events. (College level Events/ Outside) | 6 | |||
| Translation of Newspaper Reports | 6 | |||
| Report Writing | 12 | |||
| 5
Practical |
Review of content of newspaper (Film, Music) | 6 | AD | 30 |
| Review of content of newspaper (Book, Art) | 6 | SC | ||
| Front Page Make Up of a Newspaper using any Page Make Up Software (Computer) | 8 | TDR | ||
| Front Page Make Up of a Newspaper using any Page Make Up Software (Computer) | 10 | NB | ||
| Student’s activities
(Project, PPT, Seminar Presentation, Debate) |
5 |
Lesson Plan 2023-24 (Duration:15 weeks July-Dec)
Dept of Journalism and Mass Communication
Sem III
CC5 -Introduction to Broadcast Media
60 Teaching + 60 Practical+ 5 Students’ Activities
| UNIT | TOPIC | NO OF CLASSES/HOURS | NAME OF THE TEACHERS | TOTAL (TH+TU) |
| I | Types of sound – Sync, Non-Sync, Natural sound, Ambience Sound; | 4 | SC | 20 |
| Introduction to microphones; | 2 | |||
| Characteristics of Radio as a
medium. |
2 | |||
| Elements of a Radio News Story: Gathering,
Writing/Reporting. |
3 | |||
| Elements of a Radio News Bulletins; | 2 | |||
| Working in a Radio News Room; | 2 | |||
| QA & Revision | 5 | |||
| II | Basics of Television; What is an image? Electronic image, television image, Digital image, Edited Image | 3 |
TDR
|
20 |
| what is a visual? (Still to moving), Visual Culture | 2 | |||
| Characteristics of Television as a medium | 1 | |||
| Basics of a Camera – (Lens & accessories); | 1 | |||
| Electronic
News Gathering (ENG) & Electronic field Production (EFP) (Concept); |
3 | |||
| Visual Grammar –
Camera Movement, Types of Shots, Focusing, Visual Perpective |
6 | |||
| Elements of a Television News Story: Gathering,
Writing/Reporting |
2 | |||
| Elements of a Television News Bulletins; | 2 | |||
| III | Public Service Broadcasters – AIR and DD
News – Voice of India? (Analysis of News on National Broadcasters); |
5 | AD,SC,TDR,NB | 20 |
| Changing Character of
Television News; 24 hrs news format, |
5 | |||
| News Production cycle,
News ‘Lingo’, News ‘Formulae’?; |
3 | |||
| News as an Event, Performance and Construction. | 4 | |||
| QA and Revision | 3 | |||
| IV
(Practical) |
Writing and Editing Radio News | 1 | NB | 30 |
| Radio Script | 2 | |||
| News Production | 2 | |||
| Introduction to Recording and Editing sound. (Editing news based capsule only). | 4 | |||
| Sound Design – Its Meaning with examples from different
forms; |
4 | |||
| Sound recording techniques; | 2 | |||
| Practice writing Radio News Script | 5 | |||
| Practice writing Radio Talk | 5 | |||
| Practice preparing sound designing of any audio production | 5 | |||
| V
(Practical) |
Writing and Editing Television News | 2 | AD | 30 |
| Camera and shooting techniques | 5 | |||
| TV Script writing | 5 | |||
| Basics of Editing for TV – Basic Soft-wares and Techniques (for editing a news capsule). | 8 | |||
| Practice writing TV News script | 10 | |||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
5 |
Lesson Plan 2023-24 (Duration:15 weeks July-Dec)
Dept of Journalism and Mass Communication
Sem III
CC6: Media and Cultural Studies
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No of classes/Hour | Name of Teacher | Total (TH+TU) |
| 1 | Understanding Culture | 1 |
AD |
10TH+3TU |
| Mass Culture | 3 | |||
| Popular Culture | 3 | |||
| Folk Culture | 3 | |||
| Media and Culture | 3 | |||
| 2 | Frankfurt School | 2 | NB | 10TH+2TU |
| Media as cultural industries | 2 | |||
| Political Economy | 2 | |||
| Ideology | 2 | |||
| Hegemony | 2 | |||
| Discussion and QA | 2 | |||
| 3 | Representation media as a text | 2 | AD | 8 TH |
| Signs and codes in Media Discourse Analysis Genres | 2 | TD | ||
| Representation of caste and gender issues in media | 2 | SC | ||
| Representation of nation and class issues in media | 2 | NB | ||
| 4 | Audiences and its types | 3 | SC | 16TH+5TU |
| Uses and gratification approach | 3 | |||
| Reception studies | 2 | |||
| Women as audiences | 2 | |||
| Sub cultures | 3 | |||
| Music and popular fandom | 1 | |||
| Class tests + revision
|
2 | |||
| 5 | Media and technologies | 3 | TD | 16TH+5TU |
| Folk media as a form of mass culture | 2 | |||
| Live performance; Audience in live performance | 2 | |||
| Media technologies | 2 | |||
| Medium is the Message | 2 | |||
| Technological Determinism | 2 | |||
| New Media and Cultural forms | 3 | |||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 23-24 (Duration:15 weeks July-Dec)
Dept of Journalism and Mass Communication
Sem III
CC7: Advertising and Public Relations
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| UNIT | TOPIC | NO OF CLASSES/HOURS | NAME OF THE TEACHERS | TOTAL (TH+TU) |
| I | Introduction to Advertising: Meaning and history; | 1 | SC | 12TH+2TU |
| Advertising: Importance and Functions; | 1 | |||
| Advertising as a tool of communication, | 1 | |||
| Role of Advertising in Marketing
mix, PR ; |
2 | |||
| Advertising Theories and Models – AIDA model, DAGMAR Model, Maslow‘s
Hierarchy Model, communication theories applied to advertising, |
3 | |||
| Types of advertising
and New trends, |
1 | |||
| Economic, cultural, Psychological and Social aspects of advertising; | 1 | |||
| Ethical & Regulatory Aspects of Advertising – Apex Bodies in Advertising – AAAI,
ASCI and their codes. |
1 | |||
| QAs and Revision | 1 | |||
| II | Advertising through Print, electronic and online media; | 2 |
TDR |
10TH+3TU |
| Types of Media for advertising;
Advertising Objectives, |
1 | |||
| Segmentation, Positioning and Targeting; | 2 | |||
| Media selection,
Planning, Scheduling; |
1 | |||
| Marketing Strategy and Research and Branding; | 1 | |||
| Advertising department vs. Agency – Structure and Functions; Advertising Budget; | 2 | |||
| Campaign Planning, Creation and Production. | 1 | |||
| III | Public Relations – Concepts and practices; Introduction to Public Relations: Growth and
development of PR; |
3 | AD | 14TH+5TU |
| Importance, Role and Functions of PR; | 2 | |||
| Principles and Tools of
Public relations; |
2 | |||
| Organization of Public relations: In house department vs. consultancy. | 3 | |||
| PR in govt. and Private Sectors; | 2 | |||
| Govt‘s Print, Electronic, Publicity, Film and Related
Media Organizations. |
2 | |||
| IV | PR – Publics and campaigns; Research for PR; Managing promotions and functions; | 2 | TDR | 7 TH |
| PR
Campaign – planning, execution, evaluation; |
1 | SC | ||
| Role of PR in Crisis management; | 2 | AD | ||
| Ethical issues in PR – Apex bodies in PR – IPRA code – PRSI, PSPF and their codes. | 2
|
NB | ||
| V | Social Media Marketing; | 2 | NB | 17TH+5TU |
| Social Media Technologies
and Management; |
2 | |||
| Integrated
Marketing Communication; |
2 | |||
| Developing Social Networks; | 3 | |||
| Social Media Strategies, | 2 | |||
| Tactics and Ethics; | 2 | |||
| Social Media Tools; | 1 | |||
| Measurement Strategies and ROI. | 2 | |||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2023-24 (Duration:15 weeks July-Dec)
Dept of Journalism And Mass Communication
Semester –V
CC-11: Global Media and Politics
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No of classes/Hour | Name of Teacher | Total |
| I | Media and international communication | 2 | AD | 9 TH+ 3TU |
| The advent of popular media- a brief overview | 2 | |||
| Propaganda in the inter-war years: Nazi Propaganda, | 3 | |||
| Radio and international communication | 2 | |||
| II | Media and super power rivalry: Media during the Cold War | 2 | TDR | 16 TH+5TU |
| Vietnam War, | 1 | |||
| Disintegration of USSR | 2 | |||
| Radio free Europe and Radio Liberty, | 1 | |||
| Voice of America | 1 | |||
| Communication debates: NWICO | 1 | |||
| McBride Commission and UNESCO | 2 | |||
| Unequal development and Third World concerns: North-South | 2 | |||
| Rich – Poor | 2 | |||
| Assignments | 2 | |||
| III | Global Conflict and Global Media | 1 | NB | 10 TH |
| World Wars and Media Coverage post 1990: Rise of Al Jazeera | 3 | SC | ||
| The Gulf Wars: CNN’s satellite transmission, embedded Journalism | 3 | TDR | ||
| 9/11 and implications for the media | 3 | AD | ||
| IV | Media and cultural globalization | 2 | NB | 12 TH+ 2 TU |
| Cultural imperialism | 2 | |||
| Cultural politics | 2 | |||
| Media hegemony | 2 | |||
| Global cultures | 1 | |||
| Homogenization | 1 | |||
| The English language Local/Global, Local/Hybrid | 2 | |||
| V | Media and the global market | 2 | SC | 13 TH + 5 TU |
| Discourses of Globalisation | 1 | |||
| Barrier free economy, multinationals, technological developments, digital divide | 3 | |||
| Media conglomerates and monopolies | 2 | |||
| Global and regional integrations | 1 | |||
| Zee TV as Pan Indian channel | 2 | |||
| Bollywood entertainment | 1 | |||
| Local adaptions of global programmes | 1 | |||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2023-24 (Duration:15 weeks July-Dec)
Dept of Journalism And Mass Communication
Semester –V
CC-12: Advanced Broadcast Media
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No of classes/Hour | Name of Teacher | Total |
| I | Public Service Broadcasting | 1 | SC | 13TH + 5TU |
| Public Service Model in India, policy and laws | 2 | |||
| Global overview of Public Service Broadcasting | 2 | |||
| Community radio | 2 | |||
| Community video | 2 | |||
| Participatory communication | 2 | |||
| Campus radio | 2 | |||
| II | Private Broadcasting | 1 | NB | 15 TH + 5 TU |
| Private Broadcasting Model in India; | 2 | |||
| Policy and Laws | 3 | |||
| Structure, | 2 | |||
| Functions | 2 | |||
| Working of a Broadcast Channel | 2 | |||
| Public and Private partnership in television and Radio programming (India and Britain case
studies) |
3 | |||
| III | Why am I the ‘Idiot Box’? ‐ Debates, Issues and Concerns of Television Genre | 3 | AD | 11 TH + 2 TU |
| Various Evolving Contemporary Television genres: Drama, soap opera, comedy, reality television, children’s television, animation, prime time and day time. | 8 | |||
| IV | Writing and Producing for Radio | 2 | NB | 10 TH |
| Public Service Advertisements | 2 | SC | ||
| Discussions and revision | 3 | |||
| Jingles | 2 | AD | ||
| Radio Magazine shows | 1 | TDR | ||
| V | Advanced Broadcast Production II – (Television) | 2 | TDR |
11 TH +3TU |
| Mixing Genres in Television Production‐Music Video for social comment/as documentary Mixing | 3 | |||
| ENG and EFP | 3 | |||
| Reconstruction in News based Programming | 2 | |||
| Assignments | 1 | |||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2023-24 (Duration:15 weeks July-Dec)
Dept of Journalism And Mass Communication
Semester –V
DSE2: Print Journalism and Production
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No of classes/Hour | Name of Teacher | Total |
| I | Specialized Reporting | 2 | AD | 8 TH +3 TU |
| Business/economic | 2 | |||
| Parliamentary | 2 | |||
| Political | 2 | |||
| II | Trends in Print journalism | 2 | NB |
13 TH + 5 TU |
| Investigative journalism | 3 | |||
| Sting operations and related case studies | 2 | |||
| Impact of Technology on newspapers and Magazines | 3 | |||
| Ethical debates in print journalism: ownership and control. | 3 | |||
| III | Production of newspaper | 1 | SC | 9 TH + 2 TU |
| Principles of Layout and Design | 1 | |||
| Layout and format | 1 | |||
| Typography | 1 | |||
| Copy preparation design process | 2 | |||
| Handling text matter(headlines, pictures, advertisements) | 1 | |||
| Page make up, front page | 1 | |||
| Editorial page and supplements | 1 | |||
| IV | Technology and print
Modern Printing Processes |
3 | TDR | 22 TH +5 TU |
| DTP (Desk top publishing) | 3 | |||
| Software for print :Quark Express | 3 | |||
| Adobe Photoshop, | 4 | |||
| Adobe In Design | 3 | |||
| Picture Editing and Caption Writing | 3 | |||
| Assignments | 3 | |||
| V | Advanced Newspaper and Magazine Editing | 2 | SC | 8 TH |
| Classification of Newspapers and Magazines | 2 | AD | ||
| Current trends in Newspapers and Magazines with respect to content | 2 | NB | ||
| Photographs and Cartoons in Newspapers and Magazines | 2 | TDR | ||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2023-24 (Duration:15 weeks July-Dec)
Dept of Journalism And Mass Communication
Semester –V
DSE3: Photographical Appreciation
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No of classes/Hour | Name of Teacher | Total |
| I | Introduction to Photography: A brief History of Photography- Camera Obscura to the daguerreotype process | 2 | TDR | 9 TH+2TU |
| Technical history of photography: Persistence of Vision | 1 | |||
| Camera Obscura, | 1 | |||
| Muybridge Experiment (Leaping horse | 1 | |||
| The photographic process (The Silver Hallide Photography Process | 1 | |||
| A brief glimpse into the Dark Room Development of a Photograph | 2 | |||
| Modernization of Photography and its use in Mass Media | 1 | |||
| II | Understanding the mechanisms of Photography :Types of photographic cameras and their structure (Pin-hole, SLR, TLR, D-SLR) | 6 | AD | 19 TH +9 TU |
| Lenses (types and their perspective/angle of view) | 3 | |||
| Aperture (f-stop & T-stop) | 2 | |||
| Shutters (Focal plane & Lens shutter) | 2 | |||
| Light meters (Incident, reflected & through Lens: Average, Centre weighted, Spot & Metrics) | 3 | |||
| FOCUS AND DEPTH OF FIELD | 3 | |||
| III | Understanding Light and Shadow, Natural light and Artificial Light | 2 | NB | 12 TH +2 TU |
| The Nature of Light- Direct Light, Soft light, Hard light, Directional Light. | 2 | |||
| Brightness, Contrast, Mid tones, Highlights, Shadow and Silhouettes | 2 | |||
| Lighting equipment (Soft boxes, umbrellas, fresnels, Skimmers, reflectors,etc) | 2 | |||
| Three Point Lighting Technique and Metering for Light | 2 | |||
| Filters and Use of a Flash Unit | 2 | |||
| IV | DIGITAL Photography and Editing :Sensor Sizes , Formats and Storage | 3 | AD | 10 TH |
| Introduction to Editing and Digital Manipulation | 1 | NB | ||
| Brightness, Contrast, Mid tones, Highlights, Colour tones, Basics of Photoshop | 2 | SC | ||
| Photo editing software : (Microsoft Office Picture Manager, CorelDraw, Adobe Photoshop Elements, Photoshop CC (Creative Cloud) | 4 | TDR | ||
| V | Photojournalism brief history | 2 | SC | 10 TH + 2TU |
| Application and ethics and Law in Digital imaging, issues of unethical morphing, copyright law | 4 | |||
| Approaches to documenting reality ( Discussion on Capa’s ‘The Falling Soldier’, objective truth or staged representation) | 3 | |||
| War photojournalism | 1 | |||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2022-23 (Duration: Jan- June)
Dept. of Journalism and Mass Communication
SEM-2
CC3 Reporting and Editing for Print
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No of classes/Hour | Name of Teacher | Total (TH+TU) |
| I | .Unit 1 – Role, functions and qualities:
Reporters, Chief Reporter, News Coordinator, Photo Journalists,
|
3 |
NB |
15 TH+4TU |
| Chief of News Bureau, Correspondents (Special, District, Foreign), | 2 | |||
| Freelancers, Stringers; General assignment reporting/ working on a beat; | 3 | |||
| News agency reporting.
Covering Press Conferences; |
1 | |||
| Covering of beats –
crime, courts, city reporting, local reporting, hospitals, health, education, sports; |
2 | |||
| Review- Book review, Film review | 2 | |||
| Review of television programmes ;
Cartoon |
2 | |||
| II | Interviewing: Research, planning, framing questions, writing the piece
|
3 |
SC |
15 TH+3TU |
| News leads, types, importance
Structure of the news story, inverted pyramid style |
3 | |||
| Feature and it’s types, leads for features
Attribution, verification, columnists |
3 | |||
| Columns, meaning, importance, types
|
2 | |||
| Trends in sectional news: Weekend pull-outs, Supplements, Backgrounders. | 2 | |||
| Difference between news, columns and features; Advertorials. | 2 | |||
| III | The Newspaper Newsroom:
Organizational setup of a newspaper,
Editorial department;
|
3 |
AD |
15 TH+5TU
|
| Introduction to editing: Principles of editing; | 2 | |||
| Headlines: types, importance, functions; | 2 | |||
| importance of news pictures, selection of news pictures; | 3 | |||
| Duties and responsibilities of Editor, News editor, Sub /Copy editor; | 2 | |||
| Editorial page: structure, purpose, edits, middles, letters to the editor, special articles, Opinion pieces, op. Ed page | 3
|
|||
| IV | Sociology of news –
Factors affecting news treatment |
1 |
TDR |
15 TH+3TU |
| Paid news
Agenda setting |
2 | |||
| Trial by media
Gatekeepers |
2 | |||
| Objectivity and Politics of News
Neutrality and bias in news |
3 | |||
| Role of media in a Democracy
Responsibility to society; Press and democracy |
3 | |||
| Understanding new media: email, social media | 2 | |||
| Ethics in journalism;
Contemporary debates and issues relating to media ethics in journalism |
2 | |||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2022-23 (Duration: Jan- June)
Dept of Journalism and Mass Communication
SEM-2
CC4: Introduction to Media and Communication
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No of classes/Hour | Name of Teacher | Total |
| I | Media and Everyday Life; Mobile phones, Television, Twitter,
The Internet‐discussion around media and everyday life; |
10 |
AD
|
15TH+2TU |
| Discussions around mediated and non-mediated communication | 2 | |||
| Media for mass communication: Characteristics of Print Media, Electronic Media, Traditional and Folk Media, and New Media | 3 | |||
| II | Communication-Meaning – Definition – Nature – Scope –Purpose- Process of
communication |
2 | SC | 11TH+3TU |
| Forms of Communication: Oral & Written, Verbal and Non – Verbal,
paralanguage, iconic, semiotic etc.; |
2 | |||
| Levels of Communication: Intrapersonal – Interpersonal – Group – Public-Mass Communication.
Differences between levels of communication |
3 | |||
| Mass Communication and its Process | 1 | |||
| Functions of communication and mass communication
(surveillance, correlation, transmission, entertainment, validation, mobilization)
|
3 | |||
| III | Basic Models of communication:
Aristotle’s Model, Harold D Lasswell’s Model |
2 | TDR | 11TH+5TU |
| David Berlo’s SMCR model,
Shannon & Weaver’s Mathematical model of communication, |
2 | |||
| Schramm-Osgood’s Interactive model of communication,
Newcomb’s Systematic model of communication, |
2 | |||
| Westley-McLean’s Mass Communication model, | 3 | |||
| Roman Jakobson’s
communication model; |
1 | |||
| Differences between Linear and Non – Linear Models; | 1 | |||
| IV |
Normative theories of press;
|
2 | NB | 11TH |
| McQuail’s four theories of mass communication: Social
scientific theory, Normative theory, Operational theory, Every day or Common-sense theory;
|
2 |
|||
| Mass Society Theory; | 2 | |||
| Individual Difference Theory, Personal Influence Theory | 3 | |||
| Four Models of Communication: Transmission models, Ritual or Expressive models, Publicity Model, Reception Model | 2 | |||
| V | Cultivation theory, Hypodermic series of models
One-step flow theory, two step flow theory |
2 | TDR | 12 TH+5TU |
| Corporate (organizational) Communication models: Conduit Model, Grapevine model | 4 | AD | ||
| Uses and Gratifications model, Agenda Setting series of model
(Priming-Framing-Gatekeeping-Agenda Setting), Spiral of Silence,
|
2 | NB | ||
|
Multi step flow theory Diffusion of Innovation and Media Dependency theory Active Audience Proposition
|
2 | SC | ||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2022-23 (Duration: Jan-June)
Dept. of Journalism and Mass Communication
Sem-4
CC8 Introduction to New Media
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No. of Classes/hour | Name of Teacher | Total (TH+TU) |
| I |
Key concepts and Theory
Defining New media |
2 | TDR | 11TH + 3TU |
| Terminologies and their meanings- Digital media, New media, Online media | 3 | |||
| Information society and New media | 2 | |||
| Technological Determinism | 2 | |||
| Computer mediated communication(CMC)
|
2 | |||
| II | Internet and it’s beginnings | 2 | SC | 11TH + 3TU |
| Remediation and New media technologies | 2 | |||
| Online communities | 1 | |||
| User generated content and web 2.0 | 2 | |||
| Networked journalism, alternative journalism | 3 | |||
| Social media in context
|
1 | |||
| III | Digitization of Journalism | 2 |
AD |
15TH + 3TU |
| Authorship and what it means in a digital age, | 4 | |||
| Piracy, Copyright, Copy left and Open Source, | 4 | |||
| Digital archives, | 2 | |||
| New Media and Ethics
|
3 | |||
| IV | Overview of Web Writing
|
2 | NB | 12TH + 3TU |
| Linear and Non-linear writing,
|
2 | |||
| Contextualized Journalism, | 2 | |||
| Writing Techniques, | 2 | |||
| Linking,
|
2 | |||
| Multimedia | 2 | |||
| V |
Brief history of Blogging |
3 | AD | 11TH + 3TU |
| Website planning and visual design
|
3 | SC | ||
|
Content strategy of new media Audience Analysis of new media
|
3 | TDR | ||
| Creating and Promoting a Blog | 2 | NB | ||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2022-23 (Duration: Jan-June)
Dept. of Journalism and Mass Communication
SEM 4
CC9 Development Communication
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No. of Classes/hour | Name of Teacher | Total (TH+TU) |
| I |
Development, concept and meaning
|
2 | SC | 11 TH + 3TU |
| Models of development
|
2 | |||
| Basic needs model
Nehruvian model, Gandhian model
|
2 |
|||
| Panchayati Raj
|
2 | |||
| Developing countries vs developed countries
UN millennium dev. goals
|
3 |
|||
| II | Development Communication: Concept and approaches
|
2 |
TDR |
11 TH + 3TU |
| Development Communication: Concept and approaches
Paradigms of Development: dominant, dependency and alternative paradigm |
2 | |||
| Development Communication models- diffusion of innovation | 2 | |||
| Empathy, magic multiplier | 1 | |||
| Alternative Dev. Comm. Approaches: Sustainable Development
Participatory development Inclusive development and Gender and development |
2 |
|||
|
Development Support Comm.: Definition, genesis, area , woods triangle
|
2 | |||
| III | Mass Media as a tool for development; | 1 |
NB |
11 TH + 3TU |
| Creativity, role and performance of each media-comparative study of pre and post libarelization eras; | 2 | |||
| Role, performance record of each medium- print, radio, tv, video, traditional media; | 1 | |||
| Role of development agencies and NGOs in development communication; | 1 | |||
| Critical appraisal of dev comm. programmes and govt. schemes: SITE, Krishi Darshan, Kheda,
Jhabua, MNREGA; |
2 | |||
| Cyber media and dev – e-governance, e-chaupal, national knowledge network, ICT for dev ; narrow casting; | 2 | |||
| Development support communication in India in the areas of: agriculture, health & family | 1 | |||
| welfare, population, women empowerment, poverty, unemployment, energy and
environment, literacy, consumer awareness |
1 | |||
| IV | Practising development communication
Television programmes for rural India (Krishi Darshan) |
5 | AD |
15 TH + 3TU |
|
Community radio and development
|
3 |
SC | ||
|
Strategies for designing messages for print |
3 |
TDR | ||
| Using new media technologies for development.
Development Journalism and rural reporting in India
|
4 |
NB | ||
| V | Rural Journalism
Information needs in rural areas; |
2 |
AD |
12 TH + 3TU |
| Use of traditional media for development in rural areas; | 2 | |||
| Rural newspapers; | 1 | |||
| Critical appraisal of mainstream media ‘s reportage on rural problems and issues; | 3 | |||
| Specific features of tribal society; | 1 | |||
| Information needs in tribal setting; | 1 | |||
| Critical appraisal of mainstream media‘s reportage on tribal problems and issues.
|
2 | |||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2022-23 (Duration: Jan-June)
Dept. of Journalism and Mass Communication
SEM 4
CC10 Media Ethics and the Law
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No. of Classes/hour | Name of Teacher | Total (TH+TU) |
| I | Freedom of Expression and Defamation- Libel and slander ,Right to Information
|
5 | AD | 15 TH + 3TU |
| Freedom of expression ( Article 19 (1)(a), Article 19(1)(2) | 4 | SC | ||
| Issues of privacy and Surveillance in Society | 3 | NB | ||
| Idea of fair Trial/Trial by media | 3 | TDR | ||
| II | Media Technology and Ethical Parameters | 3 | NB | 12 TH + 3TU |
| Live reporting and ethics | 2 | |||
| Legality and
Ethicality of Sting Operations, Phone Tapping etc. |
4 | |||
| Ethical issues in Social media
( IT Act 2000, Sec 66 A and the verdict of The supreme court ) |
3 | |||
| III | Representation and ethics :
Advertisement and Women |
2 |
AD |
11 TH + 3TU |
| Pornography | 1 | |||
| Related Laws and case studies- Indecent representation of Women (Prohibition) Act, 1986 and rules 1987, Protection of Women against Sexual Harassment Bill 2007 and Act 2013, Sec 67 of IT Act 2000 and 292 IPC | 8 | |||
| IV | Media and Regulation :
Regulatory bodies |
2 | TDR | 11 TH + 3TU |
| Codes and Ethical guidelines | 2 | |||
| Self-Regulation of media
|
2 | |||
| Media Content: Debates on morality and Accountability: Taste, Culture and Taboo | 3 | |||
| Censorship and media debates
|
2 | |||
| V | Media and social responsibility, economic pressures | 2 | SC | 11 TH + 3TU |
| Media reportage on marginalized sections – children, Dalits, tribals, gender | 3 | |||
| Media coverage of violence and related laws | 2 | |||
| Inflammatory writing ( IPC 353) | 2 | |||
| Sedition – incitement to violence, hate speech
Relevant case studies
|
2 | |||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2022-23 (Duration: Jan-June)
Dept. of Journalism and Mass Communication
Sem 6
JORA -CC13: Advanced New Media
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No of classes/Hour | Name of Teacher | Total (TH+TU) |
| I | Basics of New Media Frameworks – Genres and Environments:
Understanding New Media Ecologies,
|
AD
|
11 TH | |
| Trans-medial Storytelling | ||||
| Genres – Digital art, Digital Cinema – New Media Fiction and
Documentary, |
||||
| Gaming and Player Culture, Virality and Memes, et al.; | ||||
| guerrilla media; curating media, festival, media spaces | ||||
| II | Sociology of the Internet and New Media:
Social Construction of Technology |
NB |
11 TH+3TU | |
| Digital inequalities – Digital Divide and Access | ||||
| Economy of New Media – Intellectual value | ||||
| Digital media ethics | ||||
| New media and popular culture. | ||||
|
III |
Critical New Media |
|
TDR
|
15 TH+5TU
|
| Who controls New Media, Questions surrounding net neutrality and related issues | ||||
| Surveillance and the state | ||||
| Cyber security and issues of privacy | ||||
| The Internet and public sphere – politics and public sphere in the digital age. | ||||
| IV | Participatory culture, convergence culture |
SC |
12 TH+2TU |
|
| Social media and Participatory media culture | ||||
| Digital fandom and online communities | ||||
| Digital identity; Gender and New media | ||||
| Digital media and Identities | ||||
| New media campaigns | ||||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2022-23 (Duration: Jan-June)
Dept of Journalism and Mass Communication
Sem 6
JORA -CC14: Communication Research and Methods
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No of classes/Hour | Name of Teacher | Total (TH+TU) |
| I | .
Introduction to Research Definition, Role, Function |
NB |
11 TH | |
| Basic and Applied Research, | 2 | |||
| Scientific Approach, | 2 | |||
| Role of theory in research, | 1 | |||
| Steps of Research (Research question, Hypothesis, Review of Literature) | 2 | |||
| II | Methods of Media Research:
Survey Method, Observation Methods, |
AD | 11 TH+3TU | |
| Narrative analysis
Historical research |
SC | |||
| Qualitative – Quantitative Technique, Content Analysis |
|
TDR | ||
| . Experimental Studies, Case Studies, |
|
NB | ||
| III | Sampling:
Need for Sampling |
3
2 |
AD |
15 TH+5TU
|
| Sampling Methods | 2 | |||
| Representativeness of the Samples | ||||
| Sampling Error | 2 | |||
| Tools of data collection: Primary and Secondary data-Questionnaire, Focus Groups, Telephone, Surveys, Online Polls, Published work | 3
|
|||
| IV | Methods of Analysis and Report Writing:
Data Analysis Techniques |
TDR |
12 TH+2TU |
|
| Coding and Tabulation | ||||
| Non-Statistical methods : Descriptive and Historical | ||||
| Working with Archives and Working with Internet as a source | ||||
| Library Research | ||||
| Writing Citations
Bibliography |
||||
| Writing the research report | ||||
| V | Ethnographies | SC | 12 TH+2TU | |
| Readership and it’s types | ||||
| Audience surveys | ||||
| Textual analysis | ||||
| Discourse analysis | ||||
| Ethical perspectives of mass media research | ||||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2022-23 (Duration: Jan-June)
Dept of Journalism and Mass Communication
Sem 6
JORA -DSE4: Media, Gender and Human Rights
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No of classes/Hour | Name of Teacher | Total (TH+TU) |
| I | Media and the social world:
Media impact on individual and society |
2
2 |
AD
|
11 TH |
| Democratic Polity and mass media | 1 | |||
| Media and Cultural Change | 2 | |||
| Rural‐Urban Divide in India: grass‐roots media
|
1
1 |
|||
| II | Gender:
Conceptual Frameworks in Gender studies |
3 |
TDR
|
11 TH+3TU |
| History of Media and Gender | 1 | |||
| Media and Gender debates in India (Case Studies) | 1 | |||
| Media and Gender- Theoretical concerns | 2 | |||
| Media and Masculinity
. |
2
2 |
|||
| III | Media: Power and Contestation
|
3 |
SC |
15 TH+5TU
|
| Public sphere and its critique | 2 | |||
| Public sphere of the disempowered | 2 | |||
| Media and social difference : class, gender, race etc. | ||||
| Media genres – Romance, Television, Soap opera,
sports etc. |
2
3
|
|||
| IV | Media and Human Rights Human Rights
|
NB |
12 TH+2TU |
|
| Theoretical perspectives, | ||||
| Critique Universal Declaration of Human Rights | ||||
| Human Rights and Media ( Case Studies) | ||||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
Lesson Plan 2022-23 (Duration: Jan-June)
Dept of Journalism and Mass Communication
Sem 6
JORA -DSE6: Introduction to Film Studies
60 Teaching + 15 Tutorials+ 15 Students’ Activities
| Unit | Topic | No of classes/Hour | Name of Teacher | Total (TH+TU) |
| I | Film as a Medium of Mass Communication
|
SC
|
11 TH | |
| The First Movies, 1908- 1927 | ||||
| Origins of the
Classical Hollywood Style |
||||
| The Silent Period, | ||||
| History of Indian Motion Pictures. | ||||
| II | Film Form | 3 |
NB
|
11 TH+3TU |
| Style and Movement – 1919–1931 | 1 | |||
| German Expressionism, 1924–1930 | 1 | |||
| The Soviet Montage Movement, 1927–1947 | 2 | |||
| Classical Hollywood Style in Hollywood’s Golden Age, 1942–1951 | 2 | |||
| . Italian Neorealism, 1959–1964 | ||||
| French New Wave, Film Noir, | ||||
| Third Cinema and Non Fiction Cinema, | ||||
| Cahier du Cinema Group | ||||
| III | Hindi Film:
Hindi Cinema: Early Cinema and the Studio Era |
3 | TDR
|
15 TH+5TU
|
| 1950’s- Bimal Roy, Guru Dutt, Raj Kapoor, Mehboob Khan, V. Shantaram | 2 | |||
| A short overview of Indian New Wave- Satyajit Ray, Ritwik Ghatak,
Mrinal Sen |
2 | |||
| Shyam Benegal, Aparna Sen, Mira Nair, Adoor Gopikrishnan | ||||
| N.F.D.C, Film Division, C.B.F.C. | 2
3
|
|||
| IV | Language of Cinema-Visual Language- |
AD |
12 TH+2TU |
|
| Basic Camera Shots-Angles-Sequence-Scene-Mise-en-Scene- | ||||
| Editing- Montage, Dubbing, Light, Sound Effect, Music, Colour, Direction, | ||||
| Film Production-Pre-Production-Production-Post-Production. | ||||
| Students’ Activities
(Project, PPT, Seminar Presentation, Debate) |
15 |
| Study Material | Download |
| Sem1 CC2 study material SC | View |
| Sem2 CC3 StudyMat AD | View |
| Sem3 CC7 Advertising and its Types AD | View |
| Sem3 CC7 Studymaterial SC | View |
| Study material 2nd Semester TDR | View |
| Study material TDR Cmc Google Docs | View |
| Continuous Evaluations | Download |
| Class Test CBCS CC2 TDR | View |
| ClassTest Sem1 (2021-22)CC2 QuestionPaper SC | View |
| ClassTest Sem2 (2022-23)CC4 QuestionPaper SC | View |
| ClassTest Sem4 (2022-23) CC10 QuestionPaper SC | View |
| ClassTest Sem5 (2021-22)CC12 QuestionPaper SC | View |
| Q Class Test CC14 2022-2023 TDR | View |
| SEM-1 CC2 Class Test TDR | View |
| Sem5 CC11 ClassTestQP | View |
| Sem6 CC13 ClassTestQP | View |
Department of Journalism and Mass Communication
List of Events/ Lecture Series/ Workshops/ Seminars
| 2022-23 | |||
| Date | Event | Resource Person | Topic |
| 02-12-2022 | One day Workshop | Joydeep Das Gupta;
Editor, News Sense Trainer, GNI India Training Network |
Digital Hygiene and Understanding Misinformation |
| 16-12-2022 | One day Workshop | Chayanika Dutta Gupta;
FM Radio Presenter; TV Anchor,Prasar Bharati, AIR; Doordarshan |
Understanding the Audio Landscape through Radio Talk and Radio News Script |
| 01-03-2023 | Extension lecture | Dr. Pallav Mukhopadhyay;
Assistant Professor, Department of Journalism and Mass Communication, West Bengal State University |
Development communication and film as a medium of communication for Development |
| 2021-22 | |||
| Date | Event | Resource Person | Topic |
| 22.02.2022 | Extension lecture | “Dr. Sujata Mukhopadhyay
Assistant Professor and Head Dept. of Journalism and Mass Communication Hiralal Mazumder Memorial College for Women” |
Trans-media Storytelling |
| 02-03-2022 | Extension lecture | Arghya Bandopadhyay, Special Correspondent; Ei Samay | Quest for ideas in Sports Journalism |
| 2020-21 | |||
| Date | Event | Resource Person | Topic |
| 06.07.2020 | Extension lecture (Online) | Dr. Debasis Mondal;
Faculty and Head, Vivekananda College, Department of Journalism and Mass Communication |
Development Communication and its allied approaches |
| 07.07.2020 | Extension lecture (Online) | Dr. Priyanka Roy;
Assistant Professor, Department of Journalism and Mass Communication |
New Media- Growth and Opportunities in Recent Times |
| 08.07.2020 | Extension lecture (Online) | Dr. Somali Chakraborty;
Assistant Professor, Department of Journalism and Mass Communication, NSHM Knowledge Campus, Kolkata |
General Perspectives on Present Global Media Politics |
| 09.07.2020 | Extension lecture (Online) | Suparna Sinha Roy;
Senior journalist and Anchor, Eastern India Head of Asia News |
Mainstream Media Reportage on Tribal Issue |
| 10.07.2020 | Extension lecture (Online) | Dr. Pallav Mukhopadhyay;
Assistant Professor, Department of Journalism and Mass Communication; WBSU |
Indian Cinema: Films of Bimal Roy |
| 11.07.2020 | Extension lecture (Online) | Dr. Supratim Biswas;
State Team Lead and Senior Project Officer (SPO) for UNDP, India, Tripura |
Health Communication in an age of Covid-19: Challenges and Opportunities |
| 12.07.2020 | Extension lecture (Online) | Tanaya Ray; Faculty, Department of Journalism and Mass Communication, Hiralal Mazumdar Memorial College for Women | Role of Community Radio in Education after Post Covid Era |
| 14-07-2020 | One day Webinar & hands on training for students | 1) DR. Tapan Kumar Das; Assistant Professor of Geography, Cooch Behar College
2) Prosenjit Dawn (Assistant Professor of Zoology, Shyampur Siddheswari Mahavisyalaya, Ayodhya, Howrah |
Training on “Online class and e-content” |
| 10-08-2020 | One Day National Level Webinar | Dr. Sourav Gupta;
Senior Assistant Professor, Journalism and Mass Communication, Central University, Odisha |
Disaster Management and communication: Challenges and Opportunities: Role of Media in Disaster management- A study of HAM Radio in Odisha |
| 28-01-2021 | Extension lecture (Online) | Dr. Arnab Kumar Banerjee,
Assistant Professor, Department of Journalism and Mass Communication Vijaygarh Jyotish Ray College, |
Women and Media: Indian Perspective |
| 20-03-2021 | Extension lecture | Debjit Bagchi,
Short Film Director and Producer |
Aftermath of 1st World War: Emergence of a New Expression |
| 2019-20 | |||
| Date | Event | Resource Person | Topic |
| 29-06-2020 | Extension Lecture (Online) | Tanima Chakraborty,
Faculty and Head, Department of Journalism and Mass Communication, Panihati Mahavidyalaya, Sodepur |
Photography to a New Direction |
| 2018-19 | |||
| Date | Event | Resource Person | Topic |
| 15-02-2019 | Extension Lecture | Prof. Sunandit Chaudhury;
Faculty, Department of Journalism and Mass Communication, Vijaygarh Jyotish Ray College. |
Aspects of Photography |
| 16.02.2019 | Extension Lecture | Dr. Debasis Mondal; College Contractual Full-time Teacher, Vivekananda College, Department of Journalism and Mass Communication | Media and Cultural Studies |
Educational Trips/Celebrations
| 2022-23 | |||
| Date | Event | Place/Places visited/Activity | Objective |
| 16.09.2022 | Observing National Cinema Day | Film Screening of “Aparajito” at Smart Class Room, RKSMVV | To understand the film language |
| 23.12.2022 | Excursion: Educational Tour | Visit to Deulti | To elevate aesthetic value of photography and visual perspective |
| 10.02.2023 | Experiential Learning | Visit to Kolkata Book Fair | Hands-on training on news gathering, interviewing |
| 13.02.2023 | Celebrating World Radio Day | PPT presentation and Poster presentation “ Radio and Peace” | To comprehend the importance of Radio as a powerful medium |
| 02.05.2023 | Observing 102nd Birth Anniversary of Satyajit Ray | Film Screening of “Mahanagar” at Smart Class Room, RKSMVV | To understand the visual story telling style of Ray |
| 03.05.2023 | Observing 30th Anniversary of World Press Freedom Day | RKSMVV college campus | To understand the significance of Freedom of Press in Democracy |
| 2021-22 | |||
| Date | Event | Place/Places visited/Activity | Objective |
| 07.06.22 | Educational Learning | Visit to Science City, Kolkata | Developing scientific perspective and training on writing science-based reports and features |
| 2019-20 | |||
| Date | Event | Place/Places visited/Activity | Objective |
| 16.01.2020 | Excursion: Educational tour | Visit to Dhanyakuria | To explore the cultural heritage of Bengal and develop a sense of travel feature writing, blog writing |
| 06.02.2020 | Experiential Learning | Visit to Kolkata Book Fair | Hands-on training on news gathering, interviewing |
| 2018-19 | |||
| Date | Event | Place/Places visited/Activity | Objective |
| 11.01.2019 | Experiential Learning | Visit to Eco Park, Kolkata | Opportunity to take interviews of the visitors |
| Event Reports | Download |
| Event Report JMC Dept. Act._5 years(2018-2023) | View |
Policy for Advanced and Slow Learners
Dept of Journalism and Mass Communication
Advanced and slow Learners
Advanced learners are the student s who understand a taught topic relatively faster than the other students in the class and attain high scores. They have more potential and talent then the others in the class.
Slow learners on the other hand mostly lag behind in their academic pursuit and find it difficult to understand the subject. The poor performance may not be sign of the poor capacity or talent but may be due to inappropriate teaching methods. Socio-economic background, lack of motivations and support , unorganized learning practices or even the inability to converse in devised medium.
Preamble
The primary goal of creation of this policy is to assess the learning capacity of the students and provide them guidance accordingly. Specific objectives are enlisted as under :
In the ensuing section, detailed description of the strategies adopted for the slow learner and advanced learner identification process and appropriate guidance measures are highlighted.
Policy for identification of Slow and Advanced Learners
At the entry level , the students must be assessed on the basis of their performance in Learner’s aptitude Test. Preceding examination, interest in chosen current subject, involvement in classroom teaching , and learning pace of students.
Slow Learners:
Advanced learners:
situations.
Strategies undertaken for tackling slow and advanced learners
Slow Learners:
After the identification of the learners, the following departmental polices are adopted:
Conducted regularly for the identified slow learners, as per the schedule prepared. During these classes, teachers are expected to engage in problem solving exercise, provide additional study materials and notes.ect.to the students, direct their creative energies towards concept clarifications as to bridge the knowledge gap and enable them to cope with the academic course to which they are enrolled.
The mandates of the remedial classes thus would be:
(ii) Organize workshop /seminars/ guidance programmes
(iii) Guidance through Mentor-Ward Scheme:
Mentoring and connecting with faculty members would set up a healthy relationship between the students and the faculty. Small groups of 10-15 students with a faculty mentor is formed for discussion and open thinking towards the self.
(iv) Students Activities:
Conducting different activities to enhance their critical and problem solving skills orienting them to think.
Advanced Leaners
Improvement Assessment
Each faculty would require to prepare a report after university result declaration of current semester which shows the improvement in performance of slow learners to close the loop.
Following documents would be required to be maintained:
Results and Student Progression
University Results/ Rank –
| Results of CBCS System | ||||||
| Year | Appeared | Passed | CGPA
6-7 (60% -70%) |
CGPA
7 – 8 (70% – 80%)
|
CGPA
8 – 9 (80% – 90%) |
CGPA
10 Above 90% |
| 2018-2021 | 08 | 08 | 02 | 05 | 01 | —- |
| 2019-2022 | 19 | 19 | 05 | 11 | 03 | —- |
| 2020-2023 | 05 | 05 | —- | 04 | 01
|
—- |
STUDENT PROGRESSION
| Batch of 2021 | ||
| Name | Progression after BA in Journalism and Mass Communication Honours | |
| 1 | ADITI BISWAS | M.A. from Rabindra Bharati University. |
| 2 | GOURI TUDU | M.A. from Rabindra Bharati University. |
| 3 | SHILPA GHOSH | M.A. from West Bengal State University. |
| 4 | JOYEETA CHOWDHURY | M.A. from Visva-Bharati University and Trainee at the CSR team of JSW fellowship, Pune. |
| 5 | DEBATI SOREN | M.A. from Calcutta University. |
| 6 | SANANDA BASU | M.A. from IGNOU and Trainee at Pratidin 24×7. |
| 7 | DISHA ROY | Obtained Nursing Degree. |
| 8 | BARSHA ACHARYA | —– |
| Batch of 2022 | ||
| Name | Progression after B.A. in Journalism and Mass Communication Honours | |
| 1 | SASWATI BISWAS | M.A. from University of Calcutta. |
| 2 | SIWANI GUPTA | Preparing for Competitive Exams. |
| 3 | ANAMIKA KUNDU | Appointed as Floor Hostess in Kalyan Jewellers and Trainee at Radiant Case Management Services in DME post. |
| 4 | ANKITA GWALA | M.A. from Visva-Bharati University. |
| 5 | BIDISHA SAMANTA | M.A. from Burdwan University; Trainee voice over artist and copy writer in “CALCALLING TV” of Dateline Media Private Limited & freelancing in video editing from Bengal Line Facebook News based Channel. |
| 6 | JAGRITI BISWAS | Obtained Foreign language Course (Japanese). |
| 7 | JAYABI CHOWDHURY | Preparing for Competitive Exams. |
| 8 | MAITREE BHATTACHARYYA | Post Graduate Diploma in Media Management with a Specialization in ‘Digital Marketing & Social Media’ from Calcutta Media Institute Pvt. Ltd. |
| 9 | MAMANI SAHA | Freelance Graphic Designer. |
| 10 | POULAMI DAS | Preparing for Competitive Exams. |
| 11 | SAYANTIKA BERA | M.A. from Burdwan University. |
| 12 | SERINA GHARAI | Opting B.Ed Special Education (Hearing Impairment) from Ali Yavar Jung National Institute Of speech and Hearing Disabilities (Divyangjan). |
| 13 | SHOHINI CHAUDHURY | Appointed as Process Associate in Wipro Pvt. Ltd. |
| 14 | SHREYA DAS | Preparing for Competitive Exams. |
| 15 | SOHINI DAS | Pursuing Multimedia Course from Rasik Bhita. |
| 16 | TITAS CHAKRABORTY | M.A. from Calcutta University. |
| 17 | TITHI CHATTERJEE | Pursuing Graphics Designing (multimedia) Course from Rasik Bhita. |
| 18 | TUHINA ROY | Employed by Tata Consultancy Services Limited Trainee/Apprentice. |
| 19 | SULAGNA SANYAL | Employed by ‘Teleperformance’ designated in the post of Customer service associated. |
| Batch of 2023 | ||
| Name | Progression after B.A. in Journalism and Mass Communication Honours | |
| 1 | BIDISHA ROY | M.A. from Rabindra Bharati University |
| 2 | OINDRILA CHAKRABORTY | Master of Business Administration (MBA) from Techno India University, West Bengal |
| 3 | PROSOMITA DEY | M.A. in Library Science from Rabindra Bharati University |
| 4 | ANIMA MISHRA | M.A. from West Bengal State University |
STUDENTS’ SECTION
Co-curricular Awards
“Neo Conformists”, a team of 4 members (Saswati Biswas, Mamani Saha, Jagriti Biswas, Bidisha Samanta ) has crossed the first hurdle in #Toycathon 2021and finding its place among 599 teams in #India. Under the ‘AatmaNirbhar Bharat Abhiyan’ initiated by our Hon’ble Prime Minister, Toycathon-2021 is conceived to challenge India’s innovative minds to conceptualize novel Toy and Games based on Indian civilization, history, culture, mythology and ethos. Toycathon 2021 is an inter-ministerial initiative organized by Ministry of Education’s Innovation Cell with support from All India Council for Technical Education, Ministry of Women and Child Development, Ministry of Commerce and Industry, Ministry of MSME, Ministry of Textiles and Ministry of Information and Broadcasting.
| Session | Names | Rank | Event) |
| 2020-2021 | Aditi Biswas | 1st | Online LIVE Sports Quiz (organized by RKSMVV) in 2021 |
| Oindrila Chakraborty | 2nd | Online Doodle Competition in Revelio (Dept of English, RKSMVV fest) in 2021 | |
| Mamani Saha | 1st | Poster Re-Design/Digital Art Competition organised by Vijaygarh Jyotish Ray College in 2021 | |
| Saswati Biswas | 1st | Online Poster Competition organised by RKSMVV in 2020 | |
| Saswati Biswas | 3rd | English Recitation Competition organised by RKSMVV in 2020 | |
| Bidisha Samanta | 1st | Inter College Debate Competition organised by Vidyasagar College for Women in 2020 |
Our Achievers
| University Rank Holders | ||
| Session | Name of the Student | Rank |
| 2018-2021 | Aditi Biswas | 1st |
| Debati Soren | 4th | |
| Joyeeta Chowdhury | 7th | |
| Shilpa Ghosh | 8th | |
| 2019-2022 | Saswati Biswas | 5th |
| Sayantika Bera | 7th | |
| Titas Chakraborty | 7th | |
| 2020-2023 | Bidisha Roy | 1st |
| Prosomita Dey | 10th | |
| Prominence in different Competitions |
| Co-curricular Awards |
| Session | Names | Rank | Event |
| 2023-24 | Sunanda Roy | 1st | North 24 Parganas District Open and Invitational Yoga Championship 2023 organised by Aguan Sangha & Uttar Kolkata Zila Yoga Culture Association. |
| Chandrima Koyal | 6th | North 24 Parganas District Open and Invitational Yoga Championship 2023 organised by Aguan Sangha & Uttar Kolkata Zila Yoga Culture Association. | |
| Chandrima Koyal | 9th | 41st West Bengal State Yogasana Championship 2023-24 organised by South Kolkata Yogasana Association in 2023. | |
| Sunanda Roy | 2nd | 41st West Bengal State Yogasana Championship 2023-24 organised by South Kolkata Yogasana Association in 2023 | |
| 2022-23 | Bidisha Roy | 2nd | Mobile photography Competition organised by RKSMVV Srijani, 2022. |
| Oindrila Chakraborty | 3rd | English Recitation Competition, organised by RKSMVV Srijani, 2022. | |
| Prosomita Dey | 2nd | Inter-College Chess (Women) Competition organised by West Bengal State University in 2022 | |
| Chandrima Koyal & Sunanda Roy | Runners-up | Inter-College Yoga (Women) Competition (Group) organised by West Bengal State University in 2022 | |
| 2020-2021 | Aditi Biswas | 1st | Online LIVE Sports Quiz (organized by RKSMVV) in 2021 |
| Oindrila Chakraborty | 2nd | Online Doodle Competition in Revelio (Dept of English, RKSMVV fest) in 2021 | |
| Mamani Saha | 1st | Poster Re-Design/Digital Art Competition organised by Vijaygarh Jyotish Ray College in 2021 | |
| Saswati Biswas | 1st | Online Poster Competition organised by RKSMVV in 2020 | |
| Saswati Biswas | 3rd | English Recitation Competition organised by RKSMVV in 2020 | |
| Bidisha Samanta | 1st | Inter College Debate Competition organised by Vidyasagar College for Women in 2020 | |
| Bidisha Samanta | 4th | Inter College Debate Competition organised by IQAC Vijaygarh Jyotish Ray College, Kolkata in August, 2020 | |
| Oindrila Chakraborty | 1st | In search of Talent; English Recitation organised by Talent Hunt Competition,Srijani, RKSMVV |
JOYEETA CHOWDHURY, Journalism and Mass Communication Hons(2018-2021)
Currently a Fellow Cohort (JSW Foundation)
It has been a privilege for me to secure a chance to initiate my educational journey from Department of Journalism and Mass Communication, Ramakrishna Sarada Mission Vivekananda Vidyabhavan. My life has taken a complete turn to visualise new innovative dreams and make my life more goal orientated. With the support of my faculties and institutions my entire journey became simpler. My faculties were supportive at every point so that I can drive my car in a risk-free manner. My learning about development communication and other aspects has levelled up my confidence to take productive step in my life.
I have joined JSW Foundation as a fellow cohort and will cooperatively work with the CSR team of the organisation for rural development. This would not have been possible without the initial support and guidance provided by my faculties and institution during my undergraduate days in this department and college.
Saswati Biswas, Journalism and Mass Communication (2019-2022)
Currently pursuing M.A in Journalism, Calcutta University
Being an alumna of Ramakrishna Sarada Mission Vivekananda Vidyabhavan (2019-2022), I had the privilege of studying Journalism and Mass Communication at our college and I can’t express enough how impactful and inspiring the professors in the JMC department have been not only on my academic journey but also on our lives. Their dedication to teaching, their extraordinary perception of the world and their passion for this field are truly remarkable. Each professor brings a unique perspective and expertise to the classroom, making the learning experience diverse and engaging. They fostered an environment where creativity and critical thinking were encouraged, allowing us to develop as well-rounded future journalists. And what I think I must need to mention here is the immense amount of help we got from our teachers during the Covid 19 lockdown. I can’t express enough gratitude for how the teachers in the Journalism and Mass Communication department stepped up during the COVID-19 lockdown.
Despite the challenges, they adapted swiftly to online teaching, ensuring we continued to
receive quality education. They shared all the study materials and encouraged us to stay strong during the tough times. Their dedication to our learning, constant support, and innovative approaches truly made a difference in our academic journey during these tough times. The most precious thing about our teachers is that they not only imparted knowledge necessary for the field but also guided us to be a better person every day. Their mentorship has also inspired a lifelong love for journalism. Those three years have been the best days of our lives to date. Our department slowly became our second home. Our teachers made us feel confident and encouraged us not only to study but also to participate in extracurricular activities. I remember the Toychathon 2021 was a whole new experience for all of us and that was only possible for our respected teachers. We consider ourselves lucky enough to be a part of our department. Though we will never be able to sit in the classroom with all our classmates and attend classes, this JMC Department and every person related to this place will remain a part of our lives which we will cherish for the rest of our lives.
Mamani Saha, Journalism and Mass Communication (2019-2022)
Currently a Freelance Graphic Designer
I am immensely grateful for the invaluable knowledge and guidance I received from the dedicated department and faculties of Journalism and Mass Communication. Their expertise has been instrumental in shaping my journey. Currently, I am thriving as a freelance graphic designer, applying the skills and insights I gained. The practical lessons and support from my academic journey continue to play a crucial role in my success. I owe a special thanks to my exceptional teachers, whose mentorship has been a constant source of inspiration, driving me to excel in my chosen field.
Aditi Biswas, Journalism and Mass Communication Hons(2018-2021)
Completed Masters in Journalism and Videography from Rabindra bharati University (2021-23)
My college life is one of the most important times of my life. I have completed my graduation in Journalism and Mass Communication from Ramakrishna Sarada Mission Vivekananda Vidyabhavan. It’s a friendly atmosphere. My department has inspired me to move towards a better future. All the professors of the department are very helpful. They play a vital role in my day-to-day lives in moulding my minds and character for a bright future. I want to thank all the professors for being a constant pillar of strength for us. My heartfelt thanks goes out to every professor of our department for teaching us the subjects and beyond it with valuable life lessons. Their guidance, encouragement, and support have helped me become a better individual.
Oindrila Chakraborty, Journalism and Mass Communication Honors (2020- 2023)
Currently pursuing MBA from TECHNO INDIA UNIVERSITY, WEST BENGAL
I had the pleasure of attending Ramakrishna Sarada Mission Vivekananda Vidyabhavan for my college education and I can confidently say that it was one of the best decisions I ever made. The college provides a nurturing environment that fosters personal growth and encourages intellectual curiosity. The extensive range of courses offered has allowed me to explore various fields of study, expanding my horizons and helping me discover my true passion. The college has provided me a huge platform to discover my talents on fields like dance, drama, recitation, art and creativity and excel in them. The college also performed activities that contribute to the goodwill of the nature and society. The faculty and staff are incredibly knowledgeable and supportive, always going above and beyond to ensure that each student receives the attention they deserve. If you’re looking for an institution that values education excellence, character building, and overall well-being of its students – Ramakrishna Sarada Mission Vivekananda Vidyabhavan College is the place to be.
